Paid Media Manager

About the role

The Paid Media Manager will lead the strategy, execution, and optimization of paid media campaigns that drive measurable pipeline growth and revenue impact. This role is ideal for someone who is deeply hands-on in paid search and obsessed with performance optimization.

Responsibilities

• Own the strategy, execution, and optimization of paid media campaigns across Google Ads, LinkedIn Ads, Meta, and other digital channels, with a primary focus on Paid Search across Google and Microsoft (approximately 80% of the role).
• Continuously optimize campaign performance through hands-on management of bidding strategies, budget allocation, targeting, audience segmentation, ad creative, and landing pages.
• Run structured tests across keywords, creatives, audiences, landing pages, and bidding strategies to improve performance and efficiency.
• Analyze campaign and funnel performance data to identify actionable insights and optimization opportunities.
• Partner closely with Field Marketing and Sales to drive pipeline and ACV growth, and gather ongoing feedback to improve lead quality and campaign performance.
• Monitor and improve key performance metrics including CPL, conversion rates, and ROI.
• Stay organized by documenting and tracking campaign spend, projects, and performance, including manually reviewing booked deals against paid media campaigns.
• Stay current on industry trends, platform updates, and emerging technologies to continuously evolve Meltwater's paid media strategy.

Requirements

• 5+ years of experience in Paid Search or Paid Media, preferably in B2B SaaS or technology.
• Strong experience with manual bidding strategies, landing page optimization, audience targeting, and budget management, is a must.
• Deep hands-on expertise managing campaigns across Google Ads, LinkedIn Ads, Meta, and other paid media platforms.
• Experience running structured experiments and A/B testing across creatives, audiences, messaging, and landing pages.
• Proficiency with Salesforce, Google Analytics, Google Tag Manager, Looker Studio/Tableau, Marketo, LinkedIn Campaign Manager, and Google Ads.
• Excellent communication and collaboration skills across marketing departments and sales teams.
• Highly organized, detail-oriented, and results-driven with a passion for continuous optimization.

Qualifications

• The ability to legally work in the country of hire is required for this position.

Skills

• Strong analytical and performance-driven skills.
• Hands-on experience with paid media platforms.
• Ability to run structured experiments and A/B testing.
• Proficiency in relevant software tools.
• Excellent communication and collaboration skills.
• Detail-oriented and results-driven mindset.

Benefits

Flexible paid time off that allows you to have an enhanced work-life balance
Excellent medical, dental, and vision options
Complimentary CalmApp subscription for you and your loved ones, because mental wellness matters.
Energetic work environment with a hybrid work style, providing the balance you need.

Pay

Base salary range: $115,000 - $130,000 USD per year + 10% annual bonus [subject to the terms of the applicable bonus plan]

Schedule

Hybrid work style, allowing for flexibility in work arrangements.