Paid Media Manager

Your Impact

You will play a key role in executing and optimizing Redwood's global paid media programs across a multi-brand product portfolio. You'll work closely with marketing, sales, and operations teams to drive pipeline growth through data-driven campaign execution and continuous optimization.

Core Values

• One Team. One Redwood
• Make Your Own Weather
• Obsess over Customer Success
• Work the Problem
• Be Curious
• Own the Outcome
• Respect Each Other

Experience

• 4+ years of hands-on B2B paid media experience with a track record of driving demand generation and pipeline, ideally within SaaS or enterprise software.
• Strong experience managing paid media campaigns across Google Ads, Microsoft Advertising, LinkedIn Campaign Manager, and other digital advertising platforms.
• Experience with 6sense, programmatic advertising, Reddit, Meta, review platforms such as G2, content syndication networks, and third-party lead generation programs is a plus.
• Experience managing paid media budgets and optimizing channel performance based on business objectives and data insights.
• Familiarity with Salesforce and Marketo for campaign attribution and reporting; experience with landing page optimization or personalization tools such as Instapage or VWO is a plus.
• Strong analytical skills with the ability to translate campaign performance data into actionable recommendations.
• Understanding of generative engine optimization (GEO) and how AI-driven search is influencing paid media strategy.
• Excellent organizational and project management skills, with the ability to manage multiple campaigns and priorities simultaneously.
• Strong communication and collaboration skills with experience working cross-functionally across marketing, sales, and external partners.