Paid Media Manager
Silverback Strategies · United States · 2 mo ago
RemoteRemoteMarketingFull-time
About the role
Responsible for managing and executing paid media campaigns to achieve business objectives. This includes strategy development, campaign execution, and performance analysis.
Responsibilities
- Develop and execute comprehensive paid media strategies aligned with business goals
- Manage multiple campaigns across various platforms including Google Ads, Facebook Ads, and LinkedIn Ads
- Monitor and analyze campaign performance using analytics tools and adjust strategies accordingly
- Collaborate with cross-functional teams to ensure alignment between paid media efforts and overall marketing initiatives
- Stay updated with industry trends and best practices in paid media
Requirements
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Minimum 5 years of experience in paid media management
- Proven track record of successful campaign execution and optimization
- Strong analytical skills with proficiency in Excel and Google Analytics
- Excellent communication and interpersonal skills
Qualifications
- Experience with Google Ads, Facebook Ads, and LinkedIn Ads
- Knowledge of SEO and SEM principles
- Ability to work independently and manage multiple projects simultaneously
Skills
- Strategic thinking and problem-solving skills
- Attention to detail and ability to manage multiple tasks efficiently
- Strong organizational and time management skills
- Ability to present findings and recommendations to stakeholders
Benefits
- Flexible remote work schedule
- Competitive compensation package
- Professional development opportunities
- Health insurance benefits
Pay
- $80,000 - $120,000 annually
Schedule
- Full-time position