Paid Media Manager
Primary Purpose
The Primary Purpose Paid Media Manager will manage and optimize all paid campaigns with the primary focus on driving high quality leads for center enrollments. The ideal candidate will have a deep understanding of paid media trends, algorithms, audience engagement strategies, execution, and analytics to maximize efficiency and drive growth.
Essential Functions/Responsibilities
Campaign Optimization: Analyze campaign data, identify trends, and develop actionable insights to improve performance.
Campaign Tracking: Responsible for ensuring proper tracking is in place.
Strategy Development: Develop and implement a comprehensive paid media strategy that drives benefit registration and utilization across digital channels and direct mail.
Campaign Management: Manage and optimize digital paid media campaigns across multiple platforms (Google, DV360, LinkedIn etc.) to maximize efficiency and performance.
Direct Mail: Own direct mail strategy and execution.
Budget Management: Strategically allocate and manage budgets across paid channels.
Collaboration: Partner with vendors and internal teams to innovate, test, and scale marketing tactics.
Testing and Innovation: Maintain and implement an A/B testing roadmap to optimize creative, audiences, and customer experience to drive registration. Identify new channel testing opportunities to efficiently expand our paid media.
Data Analysis: Analyze and report on key performance metrics, providing actionable insights and recommendations.
Partnership: Manage and work closely with external and internal partners to ensure we’re executing and optimizing campaigns and driving results. Maintain strong 3rd party vendor relationships (Google, Direct Mail, etc.).
Minimum Qualifications
Bachelor's Degree in Marketing, or a related field required.
In lieu of a degree, an additional 7 years of experience would be considered.
4-5 years of experience in digital or performance marketing.
Preferred Qualifications
Proven track record of managing and executing successful Direct Mail, SEM, Paid Social, LinkedIn, and Programmatic campaigns across B2C or ecommerce.
Programmatic buying experience using DV360 a plus.
Familiarity with and understanding of the broad scope of paid channels like direct mail, email, YouTube, etc.
Strong analytical skills with proficiency in Google Analytics, Google Ads, Meta Ads, LinkedIn.
Excellent project management skills, with the ability to manage multiple projects and deadlines.
Strong understanding of digital marketing best practices specifically across SEM, Programmatic, LinkedIn and other Paid Social.
Exceptional communication and interpersonal skills, with the ability to work within a team environment and to collaborate effectively across departments.
Proficiency in creative requirements for multimedia channels with creative briefing and testing competence, specifically for Google DV360 and LinkedIn.
Agency experience is a plus.
Pay Range
The annual salary for this position is between $100,000-$117,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.
Benefits
Medical, dental, and vision insurance.
Paid vacation, sick, holiday, and parental bonding leave.
401(k) retirement plan.
Long-term and short-term disability insurance.
Life insurance.
Money-saving discounts and financial planning tools.
Tuition assistance and education coaching.
Caregiving support and resources for the children and adults in your family.
Contact Information
If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process, please contact the recruitment helpdesk at 855-877-6866 or bhrecruit@brighthorizons.com. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.