Paid Media Manager

Job Summary

The Paid Media Manager is responsible for leading Heinen’s paid media strategy across Google, Meta, and emerging channels (e.g., Connected TV). This role ensures all media investments reflect the brand’s standards of quality, care, and trust while driving measurable business outcomes. This position combines strategic oversight with hands-on execution, including media planning, campaign management, testing, and optimization. The Paid Media Manager partners closely with internal creative teams to develop channel-specific campaigns and aligns media efforts with broader business priorities. The role also oversees agency and platform partners, translates performance data into actionable insights, fosters a culture of accountability, collaboration, and continuous improvement.

Key Responsibilities

• Paid Media Strategy & Execution
• Lead the development and execution of paid media strategies across Google, Meta, Connected TV, and other relevant channels
• Create integrated media plans that balance brand-building objectives with performance-driven outcomes
• Oversee campaign setup, audience targeting, testing frameworks, and ongoing optimization
• Partner with internal creative teams to develop messaging and assets aligned with platform best practices and performance insights
• Planning & Performance Management
• Develop and manage annual media plans, budgets, and forecasts
• Maintain performance against established KPIs; optimize and reallocate spend as needed
• Align media investments with key business objectives, including ecommerce growth, store traffic, and talent acquisition
• Agency & Cross-Functional Leadership
• Manage agency and platform relationships, ensuring accountability and strategic alignment
• Collaborate with marketing, creative, ecommerce, and HR teams to deliver integrated campaigns
• Ensure paid media efforts are aligned with broader marketing initiatives and the end-to-end customer experience
• Analytics & Communication
• Analyze campaign performance and translate data into clear, actionable recommendations
• Establish and maintain consistent reporting to support decision-making and continuous optimization

Qualifications

• Experience & Expertise
• 8–10+ years of paid media experience, with strong expertise in Google and Meta platforms
• Demonstrated ability to manage campaigns end-to-end (strategy, execution, optimization)
• Experience managing agency partners and driving performance outcomes
• Familiarity with emerging paid digital channels, including Connected TV
• Experience collaborating with creative teams to develop effective campaign assets
• Skills & Leadership
• Strong analytical capabilities with the ability to translate data into actionable insights
• Experience managing budgets and aligning media investments to business goals
• Proven ability to collaborate cross-functionally and influence stakeholders
• Strong written and verbal communication skills
• Mindset
• Balances brand integrity with performance objectives
• Detail-oriented with a focus on continuous improvement
• Curious, adaptable, and comfortable operating in a dynamic media landscape

Company Overview

Established in 1929, Heinen’s is a leading, family-owned grocery retailer known for its premium-quality products and outstanding customer service. Now in its fourth generation of family leadership, Heinen’s operates 24 locations – 19 in the Cleveland, Ohio area and 5 in the Chicago, Illinois market – supported by two distribution warehouses, a food production facility, and a corporate office located in Warrensville Heights, Ohio. Our culture is rooted in an associate-first philosophy, placing a strong emphasis on the well-being, development, and quality of life of every team member. We offer competitive compensation, professional development and leadership training programs, paid time off, and flexible scheduling designed to promote a healthy work-life balance.