Paid Media Manager

About the role

This role is for someone who enjoys being in-platform and owning campaign execution end-to-end. It is not a coordination role. You will be responsible for building, launching, and managing campaigns across various platforms including Google Ads, Meta, LinkedIn, TikTok, DV360, and more. You will continuously optimize campaigns, manage pacing, and ensure they are improving.

Responsibilities

• Own Campaign Execution & Performance
• Build, launch, and manage campaigns across platforms including Google Ads, Meta, LinkedIn (additional platforms a plus)
• Continuously optimize campaigns—bidding, budgets, audiences, creative, and structure
• Manage pacing and performance against business-critical KPIs (MQLs, revenue, pipeline)
• Ensure campaigns are not just running—but improving
• Drive Performance & Insights
• Analyze campaign performance to identify trends, inefficiencies, and opportunities
• Translate data into immediate, actionable optimizations
• Push beyond benchmarks—never settling for baseline results
• Partner with analytics teams to deepen insights and improve attribution
• Lead Through Execution
• Guide and support Media Analysts in campaign management and troubleshooting
• Provide hands-on mentorship that improves execution quality
• Serve as a go-to problem solver for campaign performance challenges
• Own Reporting & Narrative
• Create dashboards and performance visualizations (Looker, Tableau, PowerBI)
• Translate results into clear, compelling narratives for clients
• Turn insights into recommendations and next steps
• Collaborate Across Teams
• Partner with strategy, creative, and analytics teams to align on goals
• Avoid working on high-level strategy and waiting for direction
• Take initiative and solve problems without waiting
• Be comfortable with the quality and impact of your work

Requirements

• 2+ years of hands-on paid media experience managing paid search and paid social campaigns
• Strong platform expertise across Google Ads, Meta, LinkedIn (additional platforms a plus)
• Proven ability to drive outcomes beyond leads (MQLs, revenue, efficiency)
• Experience with Google Analytics (UA & GA4) and Google Tag Manager
• Strong data fluency and ability to translate insights into action
• Experience building reports and dashboards (Looker, Tableau, PowerBI)
• A mindset that values execution, iteration, and continuous improvement

Preferred Experience

• Experience in EDU, B2B, or financial services verticals
• Familiarity with programmatic platforms (DV360, Trade Desk, OTT)
• Experience with media automation, attribution, or AI-driven optimization
• Experience mentoring or guiding junior team members