Paid Media Manager

Acadia is a digital growth platform for mid-market disrupters. We specialize in traffic acquisition, conversion optimization, branding, and web development. Headquartered in Atlanta, we’re a tight-knit and fast-growing team of creative strategists, analysts, and marketers driven to make a real impact for our clients and communities.

About the role

You’re an experienced, data-driven marketer with 3–5 years of hands-on paid media experience. You have strong analytical chops, a creative mindset, and thrive in a fast-paced agency setting. You're passionate about driving results and collaborating across teams.

Responsibilities

• Develop the strategic direction of paid media advertising accounts on multiple platforms including Google Ads, Bing, Facebook, LinkedIn, Amazon for a variety of clients.
• Articulate strategy both verbally and through written communication to the account management team.
• Analyze ad campaign performance, diagnose issues affecting performance, and make necessary adjustments to achieve client goals.
• Generate reports on key performance indicators (KPIs), conversions, revenue tracking, and other aspects of paid media advertising.
• Perform maintenance on keyword bids, daily and monthly budgets, impression share, quality score, conversions, negative keyword lists, and other important account metrics.
• Conduct research on keywords, audience demographics, and competitors.
• Create new ad campaigns, ad groups, and ad accounts.
• Provide creative ad copy and display ad templates.
• Keep pace with paid media advertising and digital marketing industry trends and developments.

Requirements

• 3–5 years of paid media experience (agency experience preferred).
• Expertise in Google Ads (Performance Max, Demand Gen, YouTube), Facebook Ads Manager.
• Proficiency in Excel, including pivot tables and data analysis.
• Strong understanding of digital measurement strategies (conversion APIs, Floodlight tags, GA4 setup, etc.).
• Excellent communication and presentation skills.
• Proven track record of campaign optimization and measurable results.

Qualifications

• Google Ads, Meta, and Google Analytics certifications (preferred).
• Experience with platforms like Bing, LinkedIn, Amazon Ads (preferred).
• Familiarity with tools like SEMrush, Keyword Planner (preferred).

Benefits

• A work environment that enthusiastically encourages creativity, risk-taking, and growth.
• Paid holidays.
• Paid vacation and sick time.
• Office closure from Christmas Eve through New Year's Day.
• Health benefits (medical, dental, and vision insurance).
• 401k match.
• Equity for All Program.
• Opportunity for growth that is second to none in the industry.
• Flexible working hours.
• Paid time off.
• Floating holiday.

Values

• Can-do: We dedicate ourselves to helping our clients and co-workers reach their fullest potential. We demonstrate courage and urgency to find and take ownership.
• Curiosity: We show genuine interest. We are the first to ask why, the first to research, and the first to understand. We ask questions until we find the path to conquer obstacles and build solutions.
• Candor: We are honest and transparent in all our actions. We strive to foster positive and mutually beneficial relationships where respect and humanity thrive.
• Community: We will make lives better for those people, clients, and other deserving causes that we care deeply about.