Paid Media & Email Specialist

Campaign Planning & Execution

Plan, coordinate, execute, and optimize marketing campaigns across multiple brands and business units.

• Coordinate campaign timelines, creative assets, audience targeting, offers, promotions, and deployment schedules.
• Support inventory, incentive, event, retention, lead generation, and customer engagement marketing campaigns.
• Recommend campaign improvements based on performance and business objectives.

Email Marketing

Own the email marketing calendar and campaign execution process.

• Create, schedule, test, deploy, and monitor email marketing campaigns.
• Build targeted customer audiences and segments to support campaign performance and customer engagement.

Paid Social Advertising

Create, manage, and optimize paid social advertising campaigns across Meta platforms.

• Develop audience targeting and re-targeting strategies to support lead generation and campaign performance.
• Affiliate with campaign budgeting and performance evaluation.

Reputation Management

Monitor and respond to online reviews across dealership and business unit platforms.

• Coordinate with department leaders regarding customer feedback and service recovery opportunities.

Qualifications

• Experience with email marketing, audience segmentation, and customer targeting strategies.
• Experience managing paid social advertising campaigns and campaign performance.
• Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Comfortable using AI-powered platforms as part of daily marketing responsibilities.