Paid Media & Email Specialist

Campaign Planning & Execution

Plan, coordinate, execute, and optimize marketing campaigns across multiple brands and business units.

• Coordinate campaign timelines, creative assets, audience targeting, offers, promotions, and deployment schedules.
• Support inventory, incentive, event, retention, lead generation, and customer engagement marketing campaigns.
• Recommend campaign improvements based on performance and business objectives.

Email Marketing

Own the email marketing calendar and campaign execution process.

• Build, schedule, test, deploy, and monitor email marketing campaigns.
• Build targeted customer audiences and segments to support campaign performance and customer engagement.

Paid Social Advertising

Create, manage, and optimize paid social advertising campaigns across Meta platforms.

• Develop audience targeting and re-targeting strategies to support lead generation and campaign performance.
• Assist with campaign budgeting and performance evaluation.

Reputation Management

Monitor and respond to online reviews across dealership and business unit platforms.

• Collaborate with department leaders regarding customer feedback and service recovery opportunities.

Experience & Qualifications

• 3+ years of experience in digital marketing, campaign management, email marketing, paid social advertising, or related marketing disciplines.
• Experience with email marketing, audience segmentation, and customer targeting strategies.
• Experience managing paid social advertising campaigns and campaign performance.
• Ability to manage multiple projects, priorities, and deadlines in a fast-paced environment.
• Comfortable using AI-powered platforms as part of daily marketing responsibilities.

Desired Qualities

• Working knowledge of Canva, Adobe Creative Suite, and Microsoft Office Suite.
• Uses data and performance insights to guide marketing decisions.
• Strong campaign execution and project management skills.
• Creative thinker with strong problem-solving abilities.
• Strong collaboration and communication skills with the ability to work effectively across multiple departments and business units.
• Ability to adapt and work across multiple brands and business units.
• Bridges new ideas, makes recommendations, and takes ownership of marketing campaigns.