Paid Media & Creator Marketing Specialist
Smith Optics · United States · 3 wk ago
RemoteRemoteMarketingContract
Paid Media & Creator Marketing Specialist
We’re looking for a hands-on Paid Media & Creator Marketing Specialist to support short-term maternity leave coverage (contract/1099).
Key Responsibilities
- Manage and optimize daily performance across Paid Social, Paid Search, and Affiliate
- Conduct ongoing audits to ensure campaigns are pacing efficiently and hitting targets
- Identify opportunities to improve efficiency, scale, and channel mix
- Manage creator seeding, partnerships, and affiliate relationships
- Identify and scale high-performing creators and partnerships
- Support campaign execution and ongoing optimization
- Partner with internal teams to brief and iterate on paid media creative
- Ensure alignment with marketing calendar and campaign priorities
- Support development of weekly and monthly campaign briefs
- Track and analyze channel and creative performance
- Translate insights into clear, actionable recommendations
- Support external agency partners to ensure alignment on performance and execution
Qualifications
- 3–5+ years experience in paid media
- Experience managing creator/influencer and affiliate programs
- Experience with tools like Meta Ads Manager, TikTok, YouTube, Google Ads, GA4
- Strong analytical and performance optimization skills
- Experience working cross-functionally and with external partners
- E-commerce/DTC experience preferred