Media Content Creator & Branding Specialist

Key Responsibilities

• Content Creation & Social Media: Plan, shoot, and edit short-form video content (reels, TikToks, YouTube Shorts) for Cline's Heating and Air and the personal brands of ownership.
• Capture high-quality photos and video footage on jobsites, in the office, at events, and behind the scenes.
• Publish carousels, static posts, and stories across Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Maintain a consistent posting cadence and content calendar in partnership with the Marketing Director.
• Stay current on platform trends, audio, and content formats—and move fast to capitalize on them.
• Write engaging captions and copy that align with brand voice and drive engagement.

Branding & Marketing Collateral

• Design and produce branded company documents, including brochures, flyers, sales sheets, SOPs, and internal marketing material.
• Maintain brand consistency across all visual assets, templates, and customer-facing materials.
• Develop and refine brand guidelines as the company and ownership brands grow.
• Create graphics for digital ads, email campaigns, web content, and print materials as needed.
• Organize and maintain a digital asset library of photos, videos, logos, and templates.

Personal Brand Support

• Build and execute content strategies for the personal brands of the ownership team.
• Capture and produce content that positions ownership as industry leaders, community figures, and trusted experts.
• Coordinate with ownership to schedule shoots, identify content opportunities, and align with their voice and goals.
• Occasional travel to capture content. Events & Field Work
• Represent Cline's at home shows, community events, trade shows, and company activities—capturing content and supporting event execution.
• Aid with booth setup, signage, giveaways, and on-site promotional materials at events.
• Capture team culture moments at company BBQs, hunting trips, and team outings to support recruiting and brand storytelling.

Marketing Team Support

• Work closely with the Marketing Director to support campaigns, launches, and ongoing initiatives.
• Assist with website updates, blog content, email marketing, and other marketing functions as needed.
• Track content performance and contribute insights on what's working and what to test next.
• Take ownership of assigned projects and deliver on time with strong attention to detail.

Leadership & Accountability

• Take full ownership of the quality, consistency, and timeliness of all content produced.
• Bring fresh ideas, pitch concepts, and proactively identify content opportunities across the business.
• Represent the company with professionalism, integrity, and a commitment to setting the standard.

Qualifications

• Proven portfolio of content creation work across video, photo, and graphic design (skill matters more than years).
• Strong videography and photography skills—mobile, mirrorless, or DSLR—with a sharp eye for composition, lighting, and storytelling.
• Proficiency in video editing software (CapCut, Adobe Premiere, Final Cut Pro, or similar).
• Proficiency in design tools (Canva, Adobe Creative Suite—Photoshop, Illustrator, InDesign, or similar).
• Deep understanding of Instagram, TikTok, Facebook, YouTube, and LinkedIn algorithms, formats, and best practices.
• Strong copywriting skills with the ability to write engaging captions, headlines, and short-form copy in brand voice.
• Ability to design clean, professional branded documents (brochures, SOPs, sales sheets, etc.).
• Comfortable being on jobsites, in the field, and at events—willing to get hands dirty to get the shot.
• Highly organized with strong project management skills—able to juggle multiple deliverables, deadlines, and stakeholders.
• Self-starter with a creative mindset, strong work ethic, and the ability to work independently.
• Excellent communication skills and the ability to collaborate cross-functionally with sales, install, ownership, and the Marketing Director.
• Willingness to occasionally work evenings or weekends for events and shoots.
• Valid driver's license and clean driving record required.

Benefits & Culture

• Competitive $22 to $32 per hour, dependent on experience and skill level, plus performance bonuses.
• Company-provided cell phone, laptop, and content creation gear (camera, lighting, audio, accessories).
• Dynamic team environment with opportunities for advancement.
• Paid holidays.
• Paid vacation time.
• Our family of employees participates in hunting trips, camping trips, BBQ's, and other fun activities throughout the year.
• Mentorship, goal setting, and leadership training.

About Cline's Heating And Air

• Cline’s Heating and Air is a veteran-owned HVAC leader serving Spokane and North Idaho since 1988.
• Founded by the Cline family on a bedrock of integrity and a promise to “fix what others only replace” we’ve built deep community roots and a reputation for top-tier workmanship—you’ve likely seen our technicians at parts and supply houses.
• In May 2024, the Boston family acquired Cline’s, tripling our size within the first year while keeping our vision, mission, and core values intact.
• Today, we invest in our people with competitive wages, ongoing certification training, and clear career paths so every team member can excel.
• As we press forward to become the undisputed authority in local HVAC services, we’re looking for skilled, dependable professionals who share our commitment to excellence and community.