Brand Content & Social Media Specialist

Job Summary

Develop clear, engaging content across our social media channels and website to drive brand loyalty and engagement. Translate our core differentiators—financial education, secure global banking, and sustainability—into compelling digital stories. This position is expected to be hybrid. NYC Salary Range - $80,070 - $100,080 annually; compensation is commensurate to geographic location.

Responsibilities

• Create, schedule, and post social media and website content that aligns with established monthly messaging themes.
• Understand complex financial topics and simplify them into clear and concise social media posts or website content for a diverse, global audience.
• Partner with the creative team and outside vendors to bring high-quality multimedia content to life across social media and website platforms.
• Maintain a comprehensive social media calendar to ensure consistent, timely content deployment that meets UNFCU’s regulatory requirements.
• Monitor UNFCU social platforms to handle day-to-day community management, respond to follower interactions, escalate sensitive issues and member service requests to the appropriate business lines, and engage with like-minded brands to foster brand loyalty.
• Collaborate with the research & analytics team to monitor engagement and growth, using data to identify ways to improve content performance.
• Author and publish urgent or informative website alerts to keep our membership informed.
• Support the UNFCU Foundation and United in Sustainability (UIS) teams as needed with writing, deploying, and monitoring day-to-day social media and website content.
• Collaborate with the creative team with general copywriting ticket requests and provide secondary backup for product/growth social media initiatives, as needed.
• Maintain a thorough understanding of UNFCU products, services, policies, and procedures.
• Stay updated on trends in the financial and creative industry to improve work results, solve problems, and take advantage of new opportunities.
• Perform additional responsibilities as assigned.
• Ensure compliance with federal and state laws and regulations and UNFCU’s Code of Ethics & Business Conduct.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field
• 2-4 years of professional experience managing brand-level social media platforms, digital content
• Proficient in social media management reporting, listening, and scheduling platforms (e.g., Hootsuite)
• Hands-on experience executing native publishing and community interaction across major channels (LinkedIn, X, Facebook, Instagram, YouTube)
• Strong copywriting and content creation skills, with a specific talent for writing engaging hooks, short-form captions, headlines, website copy, and general marketing text
• Knowledge of Microsoft Office programs and ability to learn job-related software