Content Marketing & Social Media Specialist
U.S. Legal Support · Greater Houston · 2 days ago
MarketingFull-time
What You'll Do
- Content Marketing & Thought Leadership
- Create compelling content across multiple channels, including blog articles, white papers, case studies, website content, email marketing campaigns, sales enablement materials, and executive thought leadership content.
- Transform complex legal, technical, and operational topics into clear, engaging content.
- Collaborate with business leaders and subject matter experts to craft authoritative industry perspectives.
- Maintain a consistent brand voice across all communications.
- Optimize content for evolving search behaviors, including AI-powered search experiences.
- Social Media & Brand Engagement
- Manage social media strategy and execution across multiple brands and platforms.
- Create engaging content including graphics, videos, carousels, and professional written posts.
- Maintain content calendars aligned with business goals and marketing campaigns.
- Monitor engagement, audience growth, and performance metrics.
- Engage with online communities in a professional and brand-aligned manner.
- Stay ahead of industry trends, platform changes, and emerging opportunities.
Required Qualifications
- 3+ years of experience in content marketing, communications, copywriting, or a related field.
- Demonstrated success creating content for professional, technical, or B2B audiences.
- Experience developing and executing social media strategies.
- Exceptional writing, editing, and proofreading skills.
- Strong project management and organizational abilities.
- Ability to manage multiple deadlines and priorities in a fast-paced environment.
- High School Diploma or equivalent.
- Portfolio showcasing both long-form and short-form content.
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, Journalism, English, or related discipline.
- Experience working within the legal industry or another regulated environment.
- Knowledge of SEO, content optimization, and search best practices.
- Experience with marketing automation, email marketing, and analytics tools.
- Proficiency with Canva, Adobe Creative Suite, or similar platforms.
- Experience creating video content for social channels.