Social Media & Content Marketing Specialist

About the Company

Empower Sleep provides sleep care online using continuous sleep vitals to unlock optimal health. Sleep is the foundation of our health—and we're on a mission to make good-quality sleep accessible to everyone. With a strong focus on integrative and holistic care, our platform ensures health and wellness improvements for every member. Our vertically integrated platform supports members through the full care journey, from in-home sleep testing and digital diagnosis with sleep physicians to treatment delivery and ongoing care. Empower Sleep delivers world-class sleep care without the traditional healthcare system's hassle (which can take over 3 months).

We're founded by a team of world-class sleep physicians, engineers, and operators. Our platform thrives on leadership, autonomy, and remote operations.

About the Role

This is a full-time, on-site role based in Irvine, CA. The Social Media & Content Marketing Specialist will plan, create, and publish engaging content across social media platforms to increase brand awareness. The role involves managing social media calendars, developing campaign concepts, monitoring performance metrics, and optimizing content based on data insights.

Responsibilities

• Collaborate with internal teams to create and publish engaging social media content.
• Write and design visual assets such as posters, graphics, and short-form content for social media.
• Manage social media calendars and develop campaign concepts.
• Monitor performance metrics and optimize content based on data insights.
• Respond to audience engagement and align content with broader digital marketing initiatives.
• Stay up to date with industry trends and best practices in social media and content marketing within digital healthcare.
• Manage multiple projects and deadlines.

Qualifications

• Strong skills in Social Media Marketing and Social Media Content Creation, with experience managing brand channels and campaigns.
• Proficiency in Digital Marketing and Marketing strategies, including audience targeting and performance tracking.
• Excellent communication skills, with the ability to translate complex healthcare concepts into clear, engaging content.
• Experience with social media analytics tools, content planning, and basic design or multimedia tools (e.g., Canva, Adobe Creative Cloud).
• Ability to work on-site in Irvine, CA, collaborate with cross-functional teams, and manage multiple projects.
• Prior experience in healthcare, wellness, or a mission-driven digital product environment is a plus.
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field, or equivalent practical experience.