Paid Media Buyer (Google, Meta, TikTok)

Responsibilities

• Develop, launch, and optimize paid media campaigns across Google, Meta, and TikTok
• Build and execute top and mid-funnel media strategies aligned with client goals and campaign objectives
• Monitor campaign performance, pacing, and budget allocation to ensure efficiency and performance targets are met
• Analyze campaign data and provide actionable insights and strategic recommendations
• Present weekly performance updates and insights to clients in a clear, digestible, and confident manner
• Collaborate closely with creative, account management, and analytics teams to ensure campaigns are aligned and impactful
• Stay up-to-date on platform updates, media buying trends, and evolving best practices across paid media channels
• Become deeply familiar with client industries, audiences, and brand positioning in order to make informed strategic decisions
• Proactively identify new opportunities to improve campaign performance and scale results
• Absorb and address campaign issues in real time as needed

Requirements

• 2–3 years of hands-on experience managing paid media campaigns
• Proven experience with the following platforms: Google Ads, Meta Ads Manager, TikTok Ads Manager
• Strong understanding of audience targeting, campaign optimization, media strategy, and performance analytics
• Excellent communication and client-facing presentation skills
• Exceptional organizational skills with the ability to manage multiple campaigns and priorities simultaneously
• Adaptable and calm under pressure in fast-moving campaign environments
• Desire to push Get Engaged and our clients toward innovative, high-performing paid media strategies

Qualifications

• Bachelor's degree (preferred) or equivalent experience required