Google & YouTube Media Buyer

About the role

DREAMLABS runs paid media, creative production, and retention for Direct-to-Consumer eCommerce brands achieving sales of 8 and 9 figures. We are operator-led, profit-focused, and treat every dollar of client spend as our own. We hold ourselves to a high standard unmatched by most agencies and are growing rapidly.

Requirements

• You will own Google and YouTube Ads across our largest clients, including Shopping, PMax, Search, and YouTube.
• You build the strategy, run execution, and are accountable for the numbers.
• You will be on client calls with founders and CMOs of 8 and 9 figure brands, making decisions, and moving fast.
• You do not operate in silos. If Google or YouTube suggests changes, you speak up.

What You Will Own

• Full management of Google and YouTube Ads accounts across Shopping, PMax, Search, and YouTube.
• Campaign strategy including audience targeting, creative direction, and funnel placement.
• Campaign architecture, bid strategy, budget pacing, and ongoing optimization.
• Weekly performance reporting, QAing numbers before sharing with clients.
• Cross-channel feedback, where Google and YouTube insights inform creative and Meta strategy.
• Direct client communication via weekly calls, providing a performance narrative, and setting clear next steps.

What We Are Looking For

• US-based, full-time availability required.
• 5+ years managing Google and YouTube Ads at an agency for DTC eCommerce brands, specifically focusing on YouTube.
• You have built and scaled YouTube campaigns, understanding creative formats, view-through attribution, and their role in a full-funnel DTC strategy.
• You have proven track record managing $500K+ per month in Google and YouTube spend across multiple accounts at the same time.
• You have built and scaled Shopping, PMax, and Search campaigns from the ground up, not inherited and maintained someone else's work.
• You understand blended MER, nCPA, and incrementality, optimizing beyond platform ROAS and explaining this to clients who push back.
• You are GA4 proficient, using tools like Northbeam or Triple Whale for attribution.
• You can engage in a call with a 9-figure brand founder and provide a clear, direct answer when things are not working.

This Is Not For

• A role for someone who has only run lead-gen or B2B accounts.
• A role for someone who needs direction on strategy.
• A role for someone who reports platform numbers and calls it done.
• A role for someone who treats YouTube as an afterthought.

Benefits

• $75,000 to $90,000 base salary.
• Full benefits.
• Remote, full-time work.
• 401(k) matching.
• Health insurance.
• Unlimited paid time off.