Paid Media Buyer

Key Responsibilities

• Plan, execute, and optimize paid media campaigns across Google Ads, Bing, Meta (Facebook/Instagram), YouTube, and LinkedIn.
• Manage keyword research, audience targeting, ad copywriting, bidding strategies, and campaign testing.
• Monitor campaign performance daily to ensure KPIs (CPA, ROAS, CTR, CVR) are consistently met or exceeded.
• Collaborate with designers and content creators to develop high-converting ad creatives and landing pages.
• Provide regular performance reports and actionable insights using tools like Google Analytics, Looker Studio, and Excel/Sheets.
• Conduct A/B and multivariate testing across ad creatives, copy, landing pages, and bidding strategies.
• Stay current on PPC trends, platform updates, and industry best practices.

Requirements

• 2–4 years of experience managing PPC campaigns, ideally in an agency or fast-paced in-house environment.
• Proven expertise in Google Ads (Search, Display, Shopping), Meta Ads, and other paid platforms.
• Strong analytical skills with experience in Google Analytics, attribution modeling, and conversion tracking.
• Hands-on experience with tools such as Google Tag Manager, Looker Studio, SEMrush, or similar.
• Proficiency in A/B testing and landing page optimization.
• Strong Excel/Sheets skills – pivot tables, data visualization, and forecasting models.
• Google Ads and Meta certifications are a plus.

Benefits

• Medical, Dental, Vision Insurance: Company covers 80% for employees only.
• Life Insurance: Fully covered by the company
• 401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company. 100% fully vested
• Sick Paid Leave
• 7 Paid Holidays (Eligible after probation period)
• Accrued Vacation
• Company provides discounts for fitness equipment for our employees