Paid Media Buyer

Core Objectives

Drive high-quality, compliant leads at or below target CPL
Increase Revenue Per Lead (RPL) across funnels
Maintain and improve profitability across all paid traffic efforts
Scale winning offers profitably and sustainably
Maintain platform compliance in a sensitive health category
Provide clear, actionable performance reporting to leadership

Key Responsibilities

1. Paid Media Strategy & Planning
2. Campaign Setup & Execution
3. Creative, Ad Writing & Copy Execution
4. Optimization, Scaling & Profit Protection
5. Compliance & Platform Safety
6. Reporting & Communication

Required Experience & Skills

• Must-Have: 3+ years managing paid media in direct response
  Proven experience scaling education, coaching, or health-adjacent funnels
  Deep Meta Ads experience (required)
  Strong analytical and decision-making skills
  Ability to write effective ad copy and headlines
  Clear communicator who can explain why decisions are made
  Comfortable owning performance and profitability outcomes
• Strongly Preferred: Experience in health, wellness, or regulated categories
  Understanding of: Challenges, VSL funnels, Hybrid education → application funnels
  Experience working alongside CRO and Email/SMS teams
  Familiarity with attribution limitations and blended metrics

Must-Have: Data-driven but not rigid
Proactive, accountable, and communicative
Comfortable working in a fast-moving environment
Aligned with Detox Nation’s mission: root-cause education, integrity, and real results

Employment Type

Contractor

Platforms

Meta (Primary), YouTube, Google (Secondary), Emerging Channels (as approved)