Paid & Affiliate Influencer Manager

Campaign Leadership

Lead paid influencer and affiliate programs from strategy through execution
Own campaign timelines, budgets, creator allocations, and performance
Review and approve all creator recommendations, briefs, negotiations, and content before client delivery
Ensure campaigns consistently meet KPIs across awareness, engagement, conversions, and affiliate sales

TikTok Shop & Affiliate Strategy

Develop and scale TikTok Shop creator programs
Manage affiliate partnerships across TikTok Shop and ShopMy
Identify high-converting creators and optimize programs based on sales performance
Analyze GMV, ROAS, CPA, conversion rates, and affiliate performance to inform future strategy

Team Leadership

Manage and mentor Influencer Coordinators
Review creator sourcing, outreach, negotiations, and campaign execution
Coach the team on creative quality, affiliate best practices, and operational excellence

Content & Creative

Lead internal content reviews and provide strategic creative feedback
Ensure deliverables align with brand guidelines while maximizing performance
Stay ahead of TikTok, Instagram, and affiliate content trends

Client Leadership

Lead client calls and present strategic recommendations with confidence
Translate campaign data into actionable insights and future optimizations
Partner cross-functionally with Account, Creative, and Social teams

Reporting & Optimization

Monitor campaign performance across paid and affiliate initiatives
Surface learnings to improve creator selection, creative briefs, and conversion rates
Build scalable systems for reporting and optimization

Qualifications

• 3–5 years of influencer marketing experience
• 2+ years managing paid influencer and affiliate campaigns
• Hands-on experience with TikTok Shop and ShopMy
• Strong understanding of affiliate marketing, creator commerce, and performance marketing
• Experience managing influencer budgets and negotiations
• Excellent client communication and presentation skills
• Strong leadership and people management experience
• Deep understanding of beauty, wellness, and lifestyle creator ecosystems
• Highly organized with exceptional attention to detail
• Passion for creator economy, emerging platforms, and social commerce