Influencer & Affiliate Marketing Manager

We need to output HTML fragment with sections: About the role? Actually the posting includes "About Furniture.com", "The Role", "What You'll Own", "How You'll Work With The Team", "What We're Looking For", "You Might Be Especially Good at This If You...", "What Success Looks Like", "Bonus Points", "Compensation". We need to use

for section headings (e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). However we should only include sections that have real specific content. The instruction says: "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It suggests we can use those headings but we need to map content accordingly. Probably we should use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule if applicable. But we can also use other headings? The instruction says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It implies those are examples; we can use those headings where appropriate. We should not repeat the job title as a heading. Also we should not put Job ID etc. We need to preserve all substantive information, remove boilerplate. So we need to extract content. Let's parse the posting: Location: NYC Metro Area - Hybrid Reports to: Senior Brand Marketing Manager Experience: 4+ years About Furniture.com: paragraph. The Role: paragraph. What You'll Own: includes sub-sections: Run Our Influencer Program (list of duties), Build & Own Our Affiliate Program (list), Build the Systems Behind the Program (list). So these are responsibilities. How You'll Work With The Team: paragraph about partners. What We're Looking For: Must Have list (requirements/qualifications). Also "You Might Be Especially Good at This If You...": maybe skills/attributes. What Success Looks Like: timeline phases (maybe responsibilities or objectives). Could be considered as "What Success Looks Like" but not in the list of headings; we could treat as "Goals" or maybe not include if not matching examples. But we could include as a section with heading "What Success Looks Like" but instruction says use those examples; but we can still use

for any section heading; they gave examples but not exclusive. Safer to follow examples: we could map content to those headings: About the role (maybe combine About Furniture.com + The Role). Responsibilities (What You'll Own + How You'll Work With The Team). Requirements (Must Have). Qualifications (maybe You Might Be Especially Good at This If You...). Skills (maybe specific skills like spreadsheet, negotiation). Benefits (none? Not mentioned). Pay (Compensation). Schedule (Location/Hybrid? maybe schedule not given). We could include Schedule if we have location/hybrid info. We must not create sections with filler like "not specified". So we should only include sections where we have real content. Thus we can output:

About the role

About Furniture.com ... The Role ...

But we need to avoid duplication. Let's craft a concise paragraph that includes About Furniture.com and The Role. Then

Responsibilities

with

• for each duty. We need to capture all duties from "What You'll Own" and "How You'll Work With The Team". Also maybe "What Success Looks Like" could be considered responsibilities but it's more objectives; we could include as separate section "Goals" but not in examples. Safer to include as part of Responsibilities? Might be okay. But we need to preserve all substantive information; we can include a separate section "What Success Looks Like" as

  What Success Looks Like

  with
  • for each phase. The instruction didn't forbid other headings; it said use

    for section headings (e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It didn't say we cannot use other headings, but to be safe we could map those phases to Responsibilities or Goals. However the instruction says "Prefer a few substantive sections over many thin ones." So maybe we should combine. Let's think: The posting includes many details; we need to output HTML fragment only. We'll decide on sections: - About the role (combines About Furniture.com and The Role) - Responsibilities (combines What You'll Own, How You'll Work With The Team, What Success Looks Like maybe as objectives) - Requirements (Must Have) - Qualifications/Skills (You Might Be Especially Good at This If You... plus specific skills like spreadsheet, negotiation, FTC, etc.) - Pay (Compensation) - Schedule (Location: NYC Metro Area - Hybrid) We should not include Benefits if none. Now we need to extract content precisely. Let's extract About Furniture.com paragraph: "Furniture.com is building a better way to discover and shop for furniture. Furniture is one of the biggest purchases people make for their homes. But, finding the right piece across an enormous, fragmented market is still harder than it should be. We're creating a more inspiring, intuitive shopping experience that helps consumers discover furniture they love and confidently find what fits their home, style, and budget. We're a fast-moving team at the intersection of home, commerce, content, technology, and AI, and we're looking for people who want to help build the next generation of furniture shopping." The Role paragraph: "We're bringing our influencer program in-house and building a new affiliate channel from the ground up. We're looking for an Influencer & Affiliate Marketing Manager who can do both exceptionally well. On influencer, you'll run the engine. You'll own creator casting, outreach, negotiations, briefing, relationship management, production timelines, deliverables, rights, and performance tracking across a growing portfolio of creators. On affiliate, you'll help build the engine itself. You'll evaluate platforms, recommend our program model, develop commission and incentive structures, establish recruitment and onboarding processes, and manage the program as it scales. You'll work closely with our Senior Brand Marketing Manager and AVP of Brand & Creative, who will set broader brand strategy and creative direction. You'll turn that strategy into a highperforming creator program, while bringing your own expertise and recommendations to how we build affiliate. This is not an influencer role with affiliate added on. Hands-on affiliate program experience is a core requirement. This role is ideal for someone who loves creator relationships but is equally energized by systems, negotiations, performance data, and building something from scratch." We can combine. Now Responsibilities: from "What You'll Own" bullet points (though not bullet but sentences). Let's list each duty: Run Our Influencer Program: - Own day-to-day execution across a portfolio of approximately 40-50 active creator partners and 150-200+ annual content deliverables as the program scales. - Lead creator research, casting, vetting, and outreach across micro, mid-tier, and select macro creators. - Evaluate creators based on audience fit, content quality, brand alignment, engagement, performance potential, and campaign objectives. - Negotiate creator agreements including rates, deliverables, exclusivity, usage rights, whitelisting, timelines, payment terms, and renewals. - Translate Brand Leadership's creative strategy into clear, actionable creator briefs that protect the brand idea while leaving room for an authentic creator voice. - Serve as the primary relationship owner for creators from initial outreach through campaign completion. - Manage production timelines, creative review cycles, revisions, asset collection, approvals, rights, and publishing coordination. - Identify strong creator partners for repeat collaborations and longer-term relationships. - Track creator and campaign performance and surface actionable insights that help us improve casting, creative, investment, and future activations. Build & Own Our Affiliate Program: - Bring a strong point of view on how Furniture.com's affiliate program should work - and turn that strategy into a functioning channel. - Assess affiliate and creator-commerce platforms including Rakuten, ShopMy, CJ, Impact, and other relevant solutions and recommend the right infrastructure for our business. - Recommend program economics including commission structures, tiers, incentives, attribution windows, payment terms, and promotional strategies. - Develop the affiliate recruitment strategy across creators, publishers, commerce partners, and other relevant affiliates. - Build partner onboarding, communication, support, and ongoing management processes. - Recruit, onboard, and develop relationships with affiliate partners. - Equip partners with the product information, creative assets, links, promotions, and campaign support they need to perform. - Own day-to-day affiliate program operations, troubleshooting, partner communication, and platform management. - Monitor revenue, conversion, traffic, partner productivity, commission efficiency, and ROI. - Identify opportunities to improve the program based on performance data, partner feedback, platform capabilities, and changes in the affiliate landscape. - Partner with Brand, PR, Social, and other teams to identify opportunities for affiliate-driven content and co-marketing. Build the Systems Behind the Program: - Create the infrastructure that allows our creator programs to run efficiently and scale. - Establish clear workflows for contracting, approvals, payments, asset management, usage rights, gifting, and partner communications. - Own creator documentation including contracts, W-9s, invoices, payment status, usage rights, and key partnership information. - Coordinate furniture gifting and product-seeding logistics, including partner communication, fulfillment tracking, and program documentation. - Maintain a clear source of truth for creator relationships, campaign status, assets, rights, costs, and performance. - Develop repeatable playbooks and processes that make the program easier to operate as it grows. - Partner with Finance on invoicing, payments, budgets, documentation, and compliance. How You'll Work With The Team: - Partner Closely With Senior Brand Marketing Manager: campaign priorities, creator strategy, program performance, and optimization - AVP of Brand & Creative: brand direction, major creative initiatives, and strategic guidance - Social Media Manager: publishing workflows, content calendar integration, and amplification across owned channels - PR: creator, commerce, and affiliate partnership opportunities - Creative: briefs, asset needs, reviews, and creator content - Finance: budgets, invoicing, payouts, and compliance What Success Looks Like (timeline): We could list as responsibilities but maybe as separate section "Goals". However we can incorporate as part of Responsibilities as bullet points under "What Success Looks Like". But to preserve all info, we should include them. Let's extract First 60 Days, First 90-120 Days, Months 4-6, Months 6-12. First 60 Days: - Learn the Furniture.com brand, business model, audience, and creator strategy. - Audit existing creator relationships, contracts, processes, performance, and upcoming commitments. - Establish core program infrastructure across contracts, payments, documentation, gifting, asset management, and creator tracking. - Begin assessing affiliate platforms, economics, and potential program models. First 90-120 Days: - Transition active creator relationships into the in-house program. - Establish a consistent creator communication and campaign-management cadence. - Present a recommended affiliate model, technology stack, commission structure, recruitment strategy, and launch plan. - Establish clear reporting across creator investment and performance. Months 4-6: - Launch the first phase of the Furniture.com affiliate program. - Recruit and onboard an initial cohort of affiliate partners. - Independently operate ongoing creator campaigns and relationships. - Begin developing repeatable benchmarks for creator and affiliate performance. Months 6-12: - Operate a scaled influencer program across approximately 40-50 active creator relationships and 150-200+ annual deliverables. - Grow and optimize the affiliate partner base. - Establish quarterly creator and affiliate performance reporting. - Use performance insights to improve partner selection, creative execution, commission strategy, and program ROI. - Build the systems and playbooks necessary to support the next stage