Influencer & Affiliate Marketing Manager

We need to output HTML fragment with sections: About the role? Actually the posting includes "About Bask & Lather Co." but we should not repeat job title. The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use

• for any list of duties/requirements/benefits, and

  for prose. Do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

  or drop it. Preserve ALL substantive information; do NOT invent or summarize away detail. Remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. IMPORTANT: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Prefer a few substantive sections over many thin ones. Output ONLY the HTML fragment — no /, no markdown code fences. We need to parse the posting: It includes: - About Bask & Lather Co. (company description) - The Opportunity (intro) - Key Responsibilities (list) - Required Qualifications (list) - Preferred Qualifications (list) - What You Bring (list of traits: Commercial Ownership, Cultural Fluency, etc.) Also there is mention of "TikTok Shop Creator and Affiliate Growth" as part of responsibilities. We need to decide sections: Possibly "About the company" (but they said use headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). They gave examples but we can use other headings if appropriate? The instruction: "use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It suggests we can use those headings, but not required to limit to those exactly. However they say "Prefer a few substantive sections over many thin ones." So we can combine. We need to include sections only when there is real content. There's no explicit Pay, Schedule, Benefits mentioned. So we should not create those sections. We need to include About the role? The posting includes "About Bask & Lather Co." and "The Opportunity". Could combine into an "About the role" section with description of role and company. We need Responsibilities: list of duties. We need Requirements/Qualifications: required qualifications. We could also have a "Preferred Qualifications" section. We could also have a "Skills" section maybe from "What You Bring". But "What You Bring" includes traits like Commercial Ownership, Cultural Fluency, etc. Could be considered Skills. We need to preserve all substantive information. So we need to include all bullet points. We must not include boilerplate like EEO etc. There's none visible. We need to remove duplicated lines. There's no duplication visible. We need to output only HTML fragment. Let's structure:

  About the role

  ... company description and opportunity ...

  Responsibilities

  • ... each responsibility ...

  Required Qualifications

  • ... each required qualification ...

  Preferred Qualifications

  • ... each preferred qualification ...

  Skills

  • ... each "What You Bring" item ...
  We need to ensure we don't create sections with filler. All have content. We need to preserve all substantive information: need to include each bullet point exactly as in posting, but we can rephrase? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." So we should keep the details, not omit any. We can keep them as bullet points, maybe slightly trimmed but not lose meaning. Should we keep the exact phrasing? Probably okay to keep as is. Let's extract bullet points. From "Key Responsibilities" section: - Influencer and Creator Strategy - Develop and own Bask & Lather’s influencer and creator strategy across paid, gifted, ambassador, affiliate, micro, mid-tier, macro, and celebrity partnerships. - Build a balanced creator portfolio that supports brand awareness, cultural relevance, content development, product education, customer acquisition, and revenue. - Identify emerging creators and cultural voices before they become oversaturated or cost-prohibitive. - Establish clear partner tiers, selection criteria, campaign objectives, compensation guidelines, and performance benchmarks. - Develop long-term creator relationships that extend beyond one-time, transactional campaigns. - Ensure the creator roster reflects Bask & Lather’s customers, values, positioning, and textured-hair community. - Maintain a strong understanding of beauty culture, textured-hair conversations, platform behavior, creator trends, and emerging talent. - Creator Recruitment and Relationship Management - Own creator sourcing, vetting, outreach, relationship development, and ongoing communication. - Proactively recruit high-potential creators, customers, industry experts, stylists, and culturally relevant partners. - Evaluate creators based on audience alignment, engagement quality, content quality, brand fit, historical performance, authenticity, and commercial potential. - Build and maintain an organized, high-quality creator roster across platforms, content categories, audience segments, and performance tiers. - Serve as the primary relationship owner for influencer and creator partners. - Create an excellent partner experience that strengthens relationships and encourages long-term advocacy. - Identify, retain, reactivate, or exit partners based on performance and strategic value. - Influencer Campaign Development and Execution - Lead influencer campaigns from initial concept through activation, optimization, and post-campaign analysis. - Translate product launches, retail moments, promotions, brand initiatives, and cultural opportunities into compelling creator campaigns. - Develop clear briefs that communicate campaign objectives, audience insights, key messages, creative direction, required deliverables, and brand guardrails. - Partner with the social and content teams to ensure campaigns feel platform-native, culturally relevant, and consistent with Bask & Lather’s brand voice. - Manage timelines, deliverables, approvals, posting schedules, usage rights, exclusivity, and campaign obligations. - Review creator content for quality, accuracy, brand alignment, and compliance before publication when required. - Monitor campaign performance in real time and make adjustments to improve results. - Conduct post-campaign reviews that identify wins, challenges, insights, and opportunities for future campaigns. - Affiliate Program Ownership - Own the strategy, growth, and performance of Bask & Lather’s affiliate programs. - Recruit and activate creators, customers, publishers, community partners, and niche affiliates who can drive qualified traffic and incremental revenue. - Develop commission structures, incentives, challenges, and promotional strategies that improve partner activation and performance. - Segment partners by type, audience, performance, and growth potential. - Monitor affiliate revenue, conversion rates, average order value, new-customer acquisition, commission costs, and program profitability. - Identify and address code leakage, affiliate fraud, coupon-site activity, attribution issues, and other risks that could distort performance. - Create strategies to activate new partners, increase productivity among existing partners, and reactivate high-potential inactive partners. - Remove or deprioritize partners who do not meet performance, quality, or brand standards. - Manage affiliate platforms, links, codes, commissions, reporting, and payout coordination. - TikTok Shop Creator and Affiliate Growth - Build and scale TikTok Shop creator and affiliate recruitment. - Identify creators with the content quality, audience trust, product relevance, and selling ability required to drive TikTok Shop performance. - Develop creator offers, product seeding strategies, incentives, briefs, and commission structures. - Track creator activation, content output, product performance, attributed sales, conversion, and return on investment. - Partner with growth, e-commerce, and social teams to identify winning products, messages, hooks, and content formats. - Develop strategies to increase the number of productive TikTok Shop affiliates, not simply the total size of the roster. - Use performance insights to strengthen recruitment, retention, and campaign design. - Negotiation, Contracts, and Compliance - Lead creator negotiations involving rates, deliverables, timelines, exclusivity, usage rights, whitelisting, renewals, and content ownership. - Balance relationship quality, creative value, reach, and expected commercial return when evaluating partner costs. - Partner with legal and leadership on contracts, approvals, and risk management. - Maintain accurate records of agreements, deliverables, usage terms, expiration dates, payments, and partner obligations. - Ensure campaigns comply with FTC disclosure requirements, platform policies, brand guidelines, and applicable advertising standards. - Proactively identify brand-safety concerns and recommend appropriate action. - Budget and Performance Management - Manage influencer and affiliate budgets with clear allocation, tracking, forecasting, and accountability. - Evaluate partner and campaign performance against brand and commercial objectives. - Track metrics including attributed revenue, return on creator spend, cost per acquisition, cost per piece of content, conversion rate, engagement quality, new-customer acquisition, and affiliate profitability. - Establish clear performance benchmarks by campaign type, platform, creator tier, and partner segment. - Build dashboards and recurring reports that give leadership a clear view of program health, performance, opportunities, and risks. - Translate data into specific recommendations regarding investment, recruitment, retention, compensation, creative strategy, and program optimization. - Confidently present program performance and strategic recommendations to brand, growth, and senior leadership. - Content Amplification and Cross-Functional Collaboration - Partner with the Senior Social Media & Content Marketing Manager to amplify high-performing creator content across Bask & Lather’s owned social channels. - Identify creator content with potential for paid media, retail, e-commerce, email, SMS, product pages, and other marketing applications. - Coordinate with paid media teams on usage rights, creator permissions, whitelisting, and amplification opportunities. - Collaborate with brand, growth, e-commerce, social, PR, retail, operations, and legal teams to execute integrated campaigns. - Ensure influencer and affiliate strategies support broader company priorities, product launches, promotions, retail expansion, and revenue goals. - Product Seeding and Operational Coordination - Develop a strategic product-seeding and gifting program tied to clear objectives and priority audiences. - Coordinate product shipments, PR packages, content kits, and sample requests with the operations team. - Maintain visibility into sample inventory, shipping status, campaign deadlines, and partner receipt. - Evaluate the effectiveness of gifting and seeding based on activation, content output, relationship value, and commercial performance. - Improve operational processes so administrative tasks are completed accurately without distracting from strategic program ownership. Now Required Qualifications bullet list: - 4+ years of progressive experience in influencer, creator, affiliate, partnership, or performance marketing. - At least 2 years directly owning influencer or affiliate programs, budgets, campaigns, and measurable results. - Experience working for a fast-growing consumer, beauty, haircare, wellness, lifestyle, retail, or DTC brand. - Demonstrated success building and scaling creator, influencer, ambassador, or affiliate programs. - Proven ability to grow attributed revenue, improve return on investment, acquire new customers, expand productive partner rosters, or increase content output. - Strong understanding of TikTok, TikTok Shop, Instagram, YouTube, affiliate marketing, social commerce, and emerging creator platforms. - Experience sourcing, vetting, recruiting, negotiating with, and managing creators across multiple tiers. - Experience creating campaign briefs, managing deliverables, securing content rights, and overseeing campaign execution. - Strong analytical