Influencer and Affiliate Marketing Manager

Responsibilities

• Affiliate Program Management:
  • Own affiliate platform management and partner recruitment, building and maintaining relationships that keep partners active and engaged (inclusive of influencers networks, content sites & loyalty and deal sites).
  • Own affiliate campaign management from launch through wrap, keeping campaigns on track and on budget.
  • Own commission and offer economics, setting rates and thresholds that protect margin while keeping partners motivated.
  • Own affiliate newsletter execution, from content planning through send, keeping partners informed and engaged.
  • Manage UTM and discount code structure, including affiliate link and promo code creation.
  • Own program integrity, including trademark bidding policy, coupon and deal-site compliance, and enforcement of partner terms.
  • Cook up product seeding across affiliate partners, optimizing which partners receive product and when to maximize impact.
• UGC Program Management:
  • Own UGC creator sourcing, briefing, and contracting, building a reliable pipeline of on-brand content creators.
  • Manage UGC campaign execution and content approvals, ensuring every piece delivered meets brand standards.
  • Manage order fulfillment and asset collection, keeping product and deliverables flowing on schedule.
  • Build a steady supply of UGC that brand, DTC, and social can draw from across channels.
• Creator & Partner Relationships:
  • Own day-to-day creator and partner relationship management across affiliate and UGC programs.
  • Vet affiliate partners and UGC creators against Blueair's brand safety standard before contracting.
  • Own contracting, budget, and invoicing for affiliate and UGC partners, keeping terms documented and payments accurate and on time.
  • Own usage rights and licensing terms across affiliate and UGC assets, tracking windows, territory, and expirations so no asset runs past its term.
  • Own the affiliate and UGC platform stack, including ShopMy, LTK, and GRIN, and keep partner records current in the master creator database maintained with the Lead, Social & Influencer Marketing.
  • Bring a test-and-learn approach to partner selection, offers, and formats, applying what works back into the programs.
• Performance & Insights:
  • Own affiliate and UGC performance reporting, translating results into clear partner-level decisions.
  • Support boosting of high-performing affiliate and UGC content in partnership with social and paid media.
  • Track program contribution to revenue, keeping a clear line from creator activity to measurable outcomes.
• Cross-functional Partnerships:
  • Partner with brand team to integrate affiliate and UGC opportunities into broader campaigns and launches.
  • Work closely with the Head of Brand and the Lead, Social & Influencer Marketing to align affiliate, UGC, influencer, and celebrity efforts into one holistic advocacy strategy, with affiliate and UGC owned here, influencer owned by the Lead, and celebrity and athlete partnerships owned by the Head of Brand.
  • Partner with the Head of DTC and the TikTok Shop Manager to connect creator commerce to on-platform conversion, aligning affiliate offers, promo code strategy, and content supply with DTC and TikTok Shop revenue goals.

Requirements

• Must Haves:
  • 4 to 6 years in affiliate marketing, creator marketing, or partnership marketing.
  • Hands-on experience with creator commerce and affiliate platforms such as ShopMy, LTK, GRIN, or comparable.
  • Experience managing partner and creator relationships end to end, from recruitment through performance optimization.
  • Comfort owning budgets, invoicing, and contracting for creator and affiliate programs.
  • Familiarity with affiliate program compliance, including trademark bidding, coupon leakage, and enforcement of partner terms.
  • Strong analytical mindset, comfortable turning performance data into partner-level decisions.
  • Excellent organizational skills, with the ability to manage many concurrent partner relationships at once.
  • Understanding of how partner and creator selection should reflect brand positioning and audience needs.
  • A collaborative execution partner who brings broader strategy to life alongside brand, social, and DTC.
• Nice to Haves:
  • Experience in wellness, health, or another purpose-driven consumer brand.
  • Experience running UGC programs alongside affiliate work.
  • Familiarity with TikTok Shop and creator-driven commerce.
  • Familiarity with whitelisting and paid social amplification workflows.
  • Working fluency with AI tools for creator briefing, workflow, and reporting.

Pay

The base salary pay range for this position is $100,000 - $120,000 per year. Blueair takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs. Bonus: This position is bonus eligible.

Benefits

Blueair employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but not limited to, health insurance (medical, dental and vision), 401K with company match, parental leave, sick leave, paid vacation and holidays, as well as access to numerous additional perks and benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.