Outreach Coordinator

About the role

Founded in 1982, Westminster-Canterbury on Chesapeake Bay is a not-for-profit, faith-based Life Plan Community. Located along the southern shore of Chesapeake Bay, our scenic, resort-style campus is home to a vibrant community of residents and staff who share a passion for service, joy, and well-being. Our mission? Enriching lives through the power of purpose, belonging, and wellness. We Live Our Values Every Day: Respect for every person, Passion for what we do, Professionalism in all we do. Westminster Canterbury at Home (WCAH) is a trusted and well-respected home health and hospice agency in the Tidewater Region. We proudly serve Virginia Beach, Chesapeake, Norfolk, and Portsmouth, offering quality services to help people remain confidently and comfortably in their own homes. As a subsidiary of Westminster-Canterbury on Chesapeake Bay, Virginia Beach’s premier beachfront continuing care retirement community, Westminster Canterbury At Home has a particular appreciation for the difference that location can make in the retirement experience. The Outreach Coordinator is responsible for planning and implementing marketing and sales activities for Westminster Canterbury at Home programs. Major functions include developing and maintaining referral sources, service coordination, promoting and communicating the image and philosophy of Westminster Canterbury at Home, sales support to programs, and referral of clients to appropriate and desired services. Always model our core values of respect, passion, and professionalism, and hold others accountable for doing the same.

Responsibilities

• Build and maintain strong relationships with key referral sources to generate new Home Health and Hospice referrals.
• Develop new referral pipelines and follow up with discharged clients to determine their need to re-establish services.
• Provide referral partners with up‑to‑date information on programs, services, and admission criteria.
• Coordinate referrals and intakes, including pre‑admission reviews and obtaining physician orders when needed.
• Achieve individual sales and volume goals for both Home Health and Hospice, aligned with market strategy.
• Identify needs within the senior community and coordinate educational outreach and program offerings.
• Collaborate with the Outreach Director to develop the annual Marketing Plan and participate in ongoing competitive analysis, referral tracking, and market evaluation.
• Represent Westminster‑Canterbury at Home at community events, professional meetings, and outreach activities.
• Maintain current knowledge of funding sources, regulations, and industry standards for Home Health and Hospice.
• Support departmental planning and communication to ensure alignment across programs.
• Perform other job duties as assigned.

Requirements

• Bachelor’s degree in a related field or active, Virginia RN or LPN license.
• Minimum of 1 year experience in a Home Health or Hospice environment.
• Minimum of 1 year experience in marketing or outreach.
• Valid Virginia Driver's License and Proof of Insurance.
• Motor Vehicle Driving Record satisfactory to Westminster-Canterbury and its insurance providers.
• Flu-Vaccinated.
• Ability to sit for extended periods while operating a vehicle.
• Ability to walk for extended periods.
• Ability to climb and descend stairs multiple times throughout the workday.

Qualifications

• Experience in marketing activities specifically in the home health environment.
• 2+ years of sales experience.

Skills

• Excellent communication and customer service skills.
• Ability to develop and maintain strong, long-term partnerships with referral sources, clients, and community partners.