Outreach Coordinator

Responsibilities

• Lead the development and execution of comprehensive marketing strategies aimed at driving brand awareness, customer acquisition, and revenue growth
• Collaborate with cross-functional teams to create compelling campaigns and initiatives
• Serve as the primary point of contact for patient communication and support
• Conduct outreach efforts to attract potential patients, including completing intakes and providing ongoing updates and check-ins throughout their journey
• Foster positive relationships with both internal staff and external hospital and medical group records departments to facilitate smooth record retrieval and cooperation
• Build and maintain connections with local unions, community organizations, and other stakeholders
• Cook up and attend patient appreciation events, senior fairs, marketing events, and other community activities to promote our program and services
• Interpret and analyze lab results, tests and other diagnostic information
• Analyze market trends and evaluate the effectiveness of marketing efforts across various channels
• Optimize marketing strategies and tactics based on performance data to maximize impact and return on investment
• Effectively navigate the approval process within the healthcare system, ensuring timely access to necessary care and support services for patients

Qualifications

• Proven experience in community outreach, public relations, or a similar role
• Previous experience in healthcare outreach, marketing, or sales (home health experience is a plus)
• Excellent communication and interpersonal skills
• Strong organizational and project management abilities
• Proficiency in Microsoft Office Suite and social media platforms
• Ability to work independently and as part of a team
• Passion for community engagement and making a positive impact
• Valid driver’s license and reliable transportation for travel within the community