Organic Marketing Lead

About Mighty

The personal injury system is broken. When everyday people are at their most vulnerable—recovering from an accident, facing medical bills, and missing work—they are forced to navigate a black box designed to favor the powerful. Today, the choice is a catch-22: handle your personal injury claim alone against billion-dollar insurers, or give away a third of your recovery to a lawyer even though you may not need legal work.

Mighty is introducing a third option. We believe in a world where every victim can recover fully and fairly without being taken advantage of. We are building the AI advocate for the 99%. Our mission is to become the default starting point after an accident, providing a free, AI-powered platform that gives consumers the clarity, valuation, and negotiation power they need to realize the full value of their claim.

This is the definition of "doing well by doing good." We aren't building more profitable tools for law firms; we are building a consumer-first alternative that allows everyday people to take control of their personal injury claims.

Summary

NYC, Flatiron. In-person. Reports directly to the founder.

How We Work

AI isn’t a tool we use, it’s how we work. Everyone at Mighty is expected to be AI-first and on the front edge of what that technology can do.

The Role

• AI-native video at high volume. Concept, script, shoot, generate, edit, ship. Daily.
• Organic social across the open internet. TikTok, Instagram, YouTube Shorts, X, LinkedIn, and Reddit. Write, post, reply in comments, live in the DMs. Reddit especially: done right it's a goldmine, done wrong it's a ban. Know the difference. Earned media and PR. Build relationships with reporters, podcasters, and creators covering consumer rights, insurance, legal tech, and AI. Pitch stories, react to news cycles, turn Mighty into a source journalists call.
• Measurement. Track what works, kill what doesn’t, double down fast. You’re using AI to spot the pattern before your competitors even notice one exists.

First 90 Days

• 30+ pieces of video shipped
• Ten earned-media hits
• One repeatable AI-driven content format identified and proven
• A point of view on what Mighty's voice sounds like that the rest of the team can rally around

Who You Are

• You can show us a body of work: (accounts, videos, threads, campaigns) that has actually performed. Years of experience is not the bar; hits are. AI-native, not AI-curious. You don't use AI tools, you think in AI workflows. You’ve built workflows where one prompt does what a team used to do, and you can show us one.
• You've shipped real, performant video using Sora, Veo, or Runway. You've automated content ops using Claude, ChatGPT, n8n, Zapier, or whatever wires them together.
• Strong taste. You can articulate why one piece of content lands and another dies.
• A storyteller who can make a sensitive or technical topic feel clear and human in 30 seconds.
• Comfortable pitching reporters cold.
• Resourceful, opinionated, and energized by zero-to-one ambiguity. You don't need a brief.
• You think the system is rigged and you want to do something loud about it.

Compensation

• $110,000–$160,000 base, DOE, plus meaningful equity.

Benefits

• Unlimited AI tooling budget: every model, every creative app, day-one access to anything new.
• 401(k) with a partial company contribution
• Health, Vision, and Dental benefits
• Stock options
• Flexible PTO - take time when you need it!
• L&D opportunities
• Lunch provided in-person at the NYC office