Organic Growth Specialist

Briggs & Riley · Hauppauge, NY · Yesterday

HybridSalesFull-time

Executing SEO and AI search optimization initiatives that increase organic visibility and qualified traffic
Identifying content opportunities across our website and external platforms such as Reddit, Trustpilot, YouTube, forums, and review sites
Creating SEO-informed content briefs and partnering with our Copywriter to develop engaging product, editorial, and landing page content
Collaborating with external SEO agencies and internal Marketing, PR, Development, and Digital Commerce teams to implement optimization strategies
Performing technical SEO audits and recommending improvements to crawlability, indexing, structured data, metadata, and Core Web Vitals
Monitoring keyword rankings, search visibility, website performance, and LLM referral traffic using GA4, Search Console, SEMrush, and other analytics tools
Supporting backlink initiatives through partnerships with PR and affiliate marketing teams
Working with developers and Digital Operations to improve website performance, customer experience, and conversion opportunities
Optimizing product content and discovery across emerging AI-powered search and commerce platforms

3–5 years of experience in SEO, content strategy, ecommerce marketing, or digital marketing within a DTC business
A strong understanding of on-page SEO, technical SEO fundamentals, and content optimization
Experience using Google Analytics (GA4), Google Search Console, SEMrush, Ahrefs, or similar SEO and analytics platforms
Working knowledge of AI-powered search concepts, including structured data, featured snippets, and emerging search experiences across platforms like ChatGPT, Gemini, Copilot, and Perplexity
Excellent project management, communication, and cross-functional collaboration skills
A naturally curious, analytical mindset with a passion for continuous learning

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