Ecommerce Organic Growth Specialist
About the role
Drive Growth for a Brand Trusted by Those Who Serve
At Propper, we don't just sell apparel—we equip military personnel, law enforcement officers, first responders, and hardworking professionals with gear they rely on when performance matters most. For more than 50 years, our products have earned the trust of those who serve, protect, and perform in demanding environments. As we continue to accelerate our direct-to-consumer growth, we're looking for an ambitious, data-driven marketer to help shape the future of our digital presence.
Responsibilities
- Develop and execute strategies that increase organic traffic, visibility, and revenue.
- Lead SEO initiatives including keyword research, content optimization, technical recommendations, and performance analysis.
- Improve product detail pages, category pages, and landing pages to maximize discoverability and conversion.
- Create content opportunities that support our customers throughout their buying journey.
- Analyze performance trends and uncover actionable opportunities using Google Analytics, Search Console, and SEO tools.
- Help position Propper for success within AI-powered search experiences.
- Implement Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) best practices.
- Conduct competitive audits and identify opportunities to increase brand visibility across traditional and AI-driven search environments.
- Own Propper's organic social media presence across key platforms.
- Develop engaging content that reflects our brand, products, and customer community.
- Collaborate with internal teams and external partners to source authentic field-use, product education, and lifestyle content.
- Foster meaningful engagement with customers while building trust, loyalty, and brand advocacy.
- Measure performance and continuously optimize content strategies based on audience insights.
Requirements
- 3+ years of experience in ecommerce marketing, SEO, organic growth, content marketing, or social media management.
- Strong understanding of ecommerce SEO and content optimization best practices.
- Experience managing organic social media for a consumer-facing brand.
- Proficiency with Google Analytics, Google Search Console, SEO platforms, and social analytics tools.
- Excellent written communication skills and attention to detail.
- Ability to manage multiple priorities while maintaining a high level of organization and accountability.
Qualifications
- Military, law enforcement, tactical, outdoor, workwear, or performance apparel industries experience preferred.
- Magento ecommerce platform experience preferred.
- Conversion rate optimization (CRO) and onsite merchandising experience preferred.
- Collaboration with creative teams on photo and video production preferred.
- Familiarity with AI search optimization and emerging search technologies preferred.
Benefits
Flexible Schedule
Collaborative On-Site Environment in St. Charles, Missouri
Opportunity to Make a Measurable Impact within a Growing Ecommerce Business
Pay
Competitive Salary
Health Insurance
Paid Time Off
Schedule
Full-Time | Flexible Schedule
Why Join Propper?
Join a Team that Values Initiative, Collaboration, and Continuous Improvement
Work in a Collaborative On-Site Environment in St. Charles, Missouri
The Right Candidate Will Have the Opportunity to Build Programs, Test New Ideas, Influence Strategy, and Shape the Future Direction of Our Digital Marketing Efforts