Growth Workflow Specialist, Organic Growth

About the Role

Payward, the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services, and CF Benchmarks, has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms. This role focuses on automating and scaling the organic growth engine, translating SEO and AEO strategy into automated workflows, content pipelines, and LLM visibility monitoring.

Founded in 2011, Kraken is one of the world’s longest-standing crypto platforms, trusted by over 10 million individuals and institutions. It offers spot trading, margin, futures, staking, and OTC services for both individual investors and institutional clients. As the Growth Workflow Specialist (Organic Growth), you will work closely with the organic growth strategy lead to build systems that drive organic presence in a landscape disrupted by AI-driven answer engines.

Responsibilities

• Build and maintain the organic growth automation pipeline, from keyword and visibility signal ingestion to content brief generation to CMS deployment.
• Translate SEO/AEO strategy into workflow specs for the build team to implement.
• Monitor LLM visibility across priority topics, products, and markets, and automate alerting and response workflows when visibility shifts.
• Automate content brief generation, pulling competitive gaps, search signals, and AEO data into structured briefs for AI-driven content creation.
• QA content outputs from AI content agents to ensure accuracy, brand alignment, and SEO/AEO best-practice compliance before deployment.
• Define knowledge base inputs for organic growth agents, codifying content rules, standards, and market-specific requirements.
• Extend systems thinking to other growth levers, including CRO content, onboarding copy, localization workflows, and beyond.

Requirements

• 3+ years in SEO with a strong technical understanding of crawling, indexing, ranking, and content systems.
• Familiarity with AEO and LLM visibility concepts, including how AI answer engines work and how to optimize for them.
• Experience with CMS and content pipelines, including automated content deployment workflows.
• Systems thinking: ability to map organic content workflows as triggers, decisions, actions, and measurements.
• Comfort with data interpretation to identify performance trends and define optimization goals for automation.
• Strong written communication skills; workflow specs serve as blueprints for the build team.

Nice to Haves

• Experience with programmatic SEO or content automation at scale.
• Familiarity with SEO monitoring, LLM visibility tracking, or competitive intelligence platforms.
• Background in regulated industries where content compliance adds complexity.
• Hands-on experience with workflow automation or no-code orchestration tools.
• Experience with AI content generation tools or LLM APIs.

Pay

Compensation Range: $92K - $192K