OluKai Graphic Designer - AI Creative & Performance

About the role

We are looking for a highly skilled, volume-driven Performance Graphic Designer who is experienced with layout design and typography and is fluent in generative AI.

Responsibilities

• High-Volume Direct-Response Production: Design and deliver a massive variety of static and short-form motion ads optimized specifically for Meta placements.
• Translate & Execute Creative Briefs: Seamlessly translate high-level creative briefs into high-quality, production-ready outputs using Midjourney, Nano Banana Pro, or Adobe Firefly.
• AI Pipeline Integration: Incorporate AI tools into your daily design pipeline to accelerate asset concepting, resizing, and layout experimentation.
• Refined and Iterated: Manually refine and iterate on AI-generated assets to meet strict design and brand specifications, fixing anomalies and perfecting composition.
• Asset & Visualization Generation: Generate realistic textures, mockups, and product visualizations aligned to strict brand standards.
• Master Layout & Typography: Apply expert graphic design fundamentals to manually set typography, build clear visual hierarchies, and craft thumb-stopping ad layouts in Figma and Adobe Creative Suite.
• Partner with Creative Strategy: Collaborate directly with our Creative Strategist to translate audience hooks and performance data into fresh visual concepts. You don’t need to crunch the numbers, but you must know how to use them to inform your design iterations.

Qualifications

• Bachelor’s degree or equivalent experience.
• A solid foundation of 5+ years of graphic design experience with a strong command of Adobe Photoshop, Illustrator, and InDesign.
• Proven ability to construct complex prompts that yield consistent, repeatable visual aesthetics, ensuring control over the AI's output.
• Expert proficiency in Figma for layout, and Adobe Creative Suite for advanced digital editing and compositing.
• The "Experimental Brain": A designer who loves a fast-paced environment, understands that a high volume of visual hooks is needed to succeed, and thrives on testing different creative styles.
• Fluency in what makes paid social creative work: hooks, formats, platform conventions, and what drives meaningful iteration.
• A portfolio requirement: A strong portfolio showing original work side-by-side with AI-augmented concepts, demonstrating a flawless eye for detail, color, composition, and layout.
• An appreciation for lifestyle brands, footwear, or fashion — understanding the aesthetics of the space matters here.
• A portfolio of paid social work (static and motion) that demonstrates both craft and a performance orientation. Bonus Points: Experience automating batch resizing and asset exporting inside Figma.
• Gen-AI certifications.
• Experience with AI video generation tools for motion content and short-form ads.

Location & Office Structure

This is an in-office hybrid position, mandatory 4 days per week in office in Irvine, CA with the option to work from home 1 day per week.

Compensation

The salary range for this position is $75,000 to $90,000 plus opportunity for annual bonus; salary is based on the experience that you bring to the position.

Benefits And Perks

• Complimentary chef prepared breakfast and lunch provided Monday - Thursday
• Generous product gift program and all brand discounts
• Company bonus program
• Medical, Dental, Vision insurance in accordance with plan guidelines
• Company paid life insurance
• 401k with employer match in accordance with plan guidelines
• 15 Days of PTO plus one additional day of PTO every year on your anniversary and 3 Floating Holidays per year
• Paid beach and giveback days, bi annual team building events and other in person celebrations
• Work with talented and great people who share a love of the ocean lifestyle
• OluKai is a Certified B Corporation with paid company service days
• Dog friendly office