NYC Business Development Specialist

Key Responsibilities

• Proactively identify and open new retail and on-premise accounts to expand distribution and grow market presence
• Drive incremental shelf space, cold box placements, and promotional activity to increase brand visibility and sales
• Partner closely with distributor sales teams to execute priorities and accelerate territory growth
• Build strong relationships with store managers, buyers, and owners to become a trusted partner in your accounts
• Execute in-store merchandising, displays, pricing, and product rotation to ensure brand excellence
• Maintain inventory levels and performance, taking initiative to resolve out-of-stocks and drive reorders
• Support in-store promotions and local activations to generate trial and brand awareness
• Manage your territory with ownership and accountability, consistently achieving sales and distribution targets

Required Qualifications

• A high school diploma is required; an associate’s or bachelor’s degree is preferred
• Minimum 2 years of field sales experience (in beverages or consumer packaged goods preferred), with hands-on exposure to merchandising, distributor coordination, and in-store execution
• An entrepreneurial mindset with the ability to independently manage a territory and drive measurable results
• Strong relationship-building skills and confidence working directly with store managers, buyers, and distributor teams
• Proficiency in using Microsoft Office (Excel, Word, Outlook) and mobile sales or reporting tools to track performance and manage accounts
• Must reside in or be willing to relocate to the New York metropolitan area
• Comfortable performing physical merchandising tasks, including stocking cases and setting up displays
• Open to occasional non-local travel as business needs require

Preferred Qualifications

• Bilingual in English and Chinese, with the ability to confidently engage diverse retail and distributor partners