National Marketing Rep LTC

About the Role

The National Marketing Rep LTC markets and sells Lincare Long Term Care products and services to skilled nursing facility operators, skilled nursing facilities, group purchasing organizations, networking partners, and other business-to-business healthcare entities. The role emphasizes generating sales qualified leads for account executives and business managers to encourage and facilitate growth.

Responsibilities

• Identifies new business opportunities through prospecting, networking, and marketing initiatives
• Solicits new customers for presentations of products and services
• Gathers information on new customer utilization, competitor strengths/weaknesses, and industry opportunities/threats
• Generates Sales Qualified Leads (SQLs) for the sales team
• Utilizes both interpersonal and written communication skills to facilitate product growth
• Interacts with management to create growth initiatives
• Leads marketing campaigns to foster growth
• Facilitates and assists with new product launches
• Prepares marketing activity reports
• Leads on-site/in-person marketing campaigns
• Develops and executes marketing collateral and sales aids
• Works together as a team player for the business and fosters a positive and collaborative team atmosphere
• Establishes and maintains relationships with customer accounts
• Prepares for and participates in trade shows, exhibits, and other networking events
• Conducts in-service for customers educating them in the use and application of Lincare products and services
• Initiates resolution to complaints from customers with the appropriate management
• Inputs and maintains Lincare's Sales Tracking System
• Requires out of state travel 75-80% of the time