National Marketing/Communications Director

Responsibilities

• Develop creative marketing and communications strategies, plans and approaches to position the organization in front of different stakeholders.
• Identifies challenges and emerging issues that may face the organization. Works with National Headquarters to recognize internal and external communications opportunities.
• Acts as a resource on best marketing/communications practices to other volunteers.
• Ensure the brand meets the guidelines of the style guide.
• Oversees any new development of the organization’s brand with the Graphic Designer.
• Acts as a brand ambassador to the public and internal volunteers.
• Collaborates with the Graphic Designer on content, layout, and design.
• Plans the electronic communications editorial calendar (newsletters and email blasts).
• Collaborates with the Blog Editor on potential articles for the organization’s blog.
• Drafts internal communication items to distribute to volunteers.
• Reviews all electronic communication items prior to distribution.
• Oversees social media program.
• Develops web strategy, any new webpages and ensures that website is up-to-date with the Webmaster.
• Exercises judgment to prioritize media opportunities to present to the Board and CEO.
• Reviews all talking points to ensure that the organization's key messages are conveyed and are consistent.
• Serves as the Media Contact in there is no Media Relations Manager in place.
• Recruits and manages National Marketing Team to support all marketing and communications efforts.
• Mentors and trains volunteers on an as needed basis based on skill levels.
• Responsible to check official email account on a daily basis.
• Provides updates to CEO on a monthly basis.
• Prepares and submits the monthly "Volunteer Service Hours" report to the National office.

Requirements

• A passion to help our military service members, veterans, and their beloved pets plus work with other people who share this passion.
• Writing and editing experience.
• Understand, follow, and adhere to the Organization’s mission, purpose, operating procedures, and organizational policies and guidelines.
• Professional, organized, reliable, able to work with a diverse group of people, and able to work both independently and as part of a team.
• Comfortable using and access to MS office pro (such as Word, Excel, Power Point) or Open Office and communicate via the internet, phone calls, and email.
• Have their own computer (desktop or laptop).
• Comfortable promoting the organization and mission with family, friends, co-workers, and other military/veteran organizations.
• Marketing, Communications, or Media Relations background preferred.
• Able to commit at least 1 year in this position.