National Marketing Communications Manager

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. This position can be remote/home-based.

Reporting to the Director of Marketing Communications, Patient Solutions and Emerging Strategies, the National Marketing Communications Manager is a seasoned communications/PR strategist, preferably Accredited in Public Relations, with experience in the development and implementation of communications plans focused on B2B engagement and workforce development. This is a full-time, benefits-eligible, grant-funded opportunity, with current funding through December of 2030.

About the role

The National Marketing Communications Manager partners with program teams to develop and implement communications and PR strategies that support the organization’s multi-disciplinary heart valve initiative. This role will drive integration across the organization while also leveraging national media contacts and other relationships to reach key stakeholders and audiences.

Responsibilities

• Develops and executes short-term and long-term strategic Marketing Communications plans in support of the enterprise’s patient education and CVD solutions programs and initiatives.
• Deploys staff and volunteer resources and strategy/tactic development in support of communications counsel to internal constituents, identifies and implements agency/vendor strategies when budgeted, and manages tactical execution of MarComm strategy through multiple communications channels, including expanding the digital and social footprint.
• Builds portfolio of MarComm assets and relationships to promote patient and provider education about heart valve disease.
• Oversees the development of materials to maximize content, events, volunteers, and information.
• Leverages comprehensive understanding of multicultural traditional and digital media and the emerging role of social media to strategize for effective, relevant implementation and coverage.
• Serves as the point of contact for internal leadership and multiple sponsors/funders for programs and initiatives within the portfolio.

Requirements

• Degree or equivalent.
• Three (3) years of corporate communications and marketing experience, or equivalent, including developing targeted campaigns and communication plans. Five (5) years is preferred.
• Three (3) years of the following experience:
  • Extensive and a variety of Marketing Communications experience, including developing strategic plans.
  • Experience with cultivating and engaging volunteers and strategic alliances.

Preferred Qualifications

• Prior experience in non-profit organization.
• Prior experience working with clinical/healthcare initiatives.

Benefits

The American Heart Association invests in its people. Here are the main components of our total rewards package:

• Compensation – Competitive base salary, regularly reviewed and adjusted based on market value. Eligibility for incentive programs based on position type.
• Benefits – Medical, dental, vision, disability, and life insurance. Robust retirement program with employer match and automatic contribution. Employee assistance program, wellness program, telemedicine, and medical consultation.
• Professional Development – Access to Employee Resource Groups (ERGs), mentoring programs, and Heart U, the Association’s national online university with over 100,000 resources.
• Work-Life Harmonization – Minimum of 16 days of Paid Time Off (PTO) for new employees, increasing with seniority. 12 paid holidays annually, including year-end days off.
• Tuition Assistance – Financial support for employees pursuing further education and career development related to their current or potential future roles.

Pay

The expected pay range for this position is $80,000 - $90,000. Pay is commensurate with experience; geographic differentials may apply.