National Marketing & Communications Leader

About the role

The National Marketing & Communications Leader at Woodard & Curran is responsible for shaping and executing the firm’s marketing strategy in alignment with organizational objectives, overseeing a team of marketing professionals, and driving business growth through strategic marketing initiatives. This role serves as the bridge between marketing and overall business strategy, ensuring that marketing efforts contribute measurably to Woodard & Curran’s success.

Responsibilities

• Ensure that the firm’s expertise is effectively communicated in the marketplace, that marketing efforts directly contribute to sales results, and that the marketing team operates as a cohesive, forward-looking unit.
• Define and drive a comprehensive marketing strategy that supports the firm’s long-term business goals and growth targets.
• Develop and execute annual marketing plans, set campaign priorities, and ensure that the marketing actions result in tangible beneficial outcomes including a healthy pipeline.
• Elevate the firm’s market presence and brand as a leader in the field.
• Oversee market research and competitive analysis to inform positioning and guide the firm’s marketing message to address client needs and industry challenges.
• Ensure a consistent, high-impact brand image across all channels – from proposals and presentations to digital media and public relations that results in tangible outcomes.
• Establish and enforce marketing policies, processes, and budgets.
• Leverage market intelligence, analytics, and performance data to optimize marketing effectiveness and ROI.
• Lead, coach, and develop a national team of marketing and communications professionals, including people leaders.
• Foster collaboration across marketing, communications, business development, and operations teams.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 15+ years of progressive marketing and communications leadership experience.
• Experience leading distributed teams.
• Proven success in developing and executing strategic marketing campaigns that drive measurable business results.
• Strong expertise in branding, communications, demand generation, and marketing analytics.
• Experience supporting business growth through close partnership with sales and business development teams.
• AEC industry experience preferred; professional services experience strongly valued.
• Excellent leadership, communication, relationship-building, and strategic thinking skills.

Qualifications

• Experience within the Architecture, Engineering, and Construction (AEC) industry is preferred, though candidates from professional services organizations are also encouraged to apply.
• Location: Hybrid role located near one of Woodard & Curran's primary office locations. Metro areas of: Portland, ME Boston, MA Providence, RI New York, NY Middletown, CT Philadelphia, PA Atlanta, GA Tampa, FL St Louis, MO Pittsburgh, PA Sacramento, CA San Francisco, CA Los Angeles, CA San Diego, CA.
• Travel: Travel required, approximately 10-25%.

Skills

• Strategic planning and execution.
• Market research and analysis.
• Brand management and development.
• Marketing campaign management.
• Team leadership and development.
• Business development and partnership building.

Benefits

Woodard & Curran offers a comprehensive benefits package including:

• Retirement Savings: 401(k) Pre-tax or Roth Contributions.
• Time away from work: Observed holidays, paid vacation, and sick time.
• Parental leave: Up to 80 hours of Paid Parental Leave for child bonding.
• Disability: Paid short- and long-term disability.
• Health: Medical plan options; plus dental and vision plans.
• Life: Basic employee group life insurance and AD&D benefits; additional voluntary life insurance for employees and families is available through Sun Life.
• Wellbeing: DarioMind assistance program combined with personalized mental health and wellbeing resources.

Pay

$170,000 - $260,000 a year. The anticipated pay range is flexible, depending on factors such as the employee's primary work location, skills, experience, and education.

Schedule

This role has the option for remote work, and the anticipated pay range is provided; the final exempt salary or non-exempt hourly pay will depend on experience level and consider a percentage-based geographic differential based on where the final candidate will be working.