Jobs · Business Development · Massachusetts

National & Enterprise Account Executive, WBUR, WBUR Business Partnerships

Boston University · Boston, MA · 1 mo ago
Business Development$120k/yrFull-time

Key Responsibilities

  • Possess and execute business development and sales strategies.
  • Manage a pipeline of opportunities from prospecting to closing.
  • Create and deliver customized partnership strategies.
  • Collaborate with CSP producers to scope, budget, and schedule custom content projects.
  • Provide clear performance reporting and post-campaign analyses.
  • Manage internal coordination for accurate trafficking, approvals, and delivery timelines.
  • Ensure client satisfaction and meet production run timelines.
  • Document opportunities, activities, and revenue in CRM systems.

Required Skills

  • A bachelor’s degree or equivalent.
  • 6+ years of sales experience in media, advertising, branded content, or related fields.
  • Proven track record of meeting or exceeding sales revenue targets.
  • Strong consultative selling skills and experience building integrated media or branded-content packages.
  • Excellent verbal and written communication skills.
  • Ability to collaborate cross-functionally with producers, project managers, and finance.
  • Proficiency with CRM systems (Salesforce preferred).
  • Organized, self-motivated, and able to manage multiple accounts and projects simultaneously.

Preferred

  • Existing relationships with local/regional advertisers or agencies.
  • Background in content production, video/audio storytelling, or event sponsorship sales.
  • Familiarity with nonprofit or public media underwriting rules and FCC/compliance considerations.

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