National Account Sales Manager -Food Service

About The Role

Fresh Mark is seeking an experienced National Account Sales Manager to own and grow its food service business under the Sugardale brand. This is a high-impact, results-driven role responsible for developing national distributor relationships, expanding chain and operator penetration, and driving sustainable volume across key food service channels. You will work cross-functionally with Marketing, Supply Chain, and Operations to bring compelling solutions to market and deliver on volume and margin objectives.

Key Accountabilities

• Develop and execute national food service sales strategies to drive channel penetration, volume growth, and margin improvement.
• Own relationships with national and regional distributors (including broadline and specialty channels), driving distribution depth and pull-through at the operator level.
• Identify and develop chain account and multi-unit operator opportunities across segments such as restaurants, healthcare, lodging, and contract/institutional foodservice.
• Manage and optimize a network of food service brokers across assigned regions, ensuring alignment on priorities, accountability to targets, and strong ROI.
• Apply category management principles to identify whitespace opportunities, grow share versus competition, and increase Sugardale distribution across accounts.
• Collaborate with Marketing to develop compelling, data-driven presentations for distributors, chain, and operator sales calls.
• Partner with Supply Chain and Demand Planning to provide accurate volume forecasts and ensure order fulfillment aligns with customer delivery expectations and inventory levels.
• Build and maintain a pipeline of prospective accounts, with documented action plans to convert and grow incremental business.
• Leverage internal reporting tools (Power BI) and distributor POS data to track performance, identify trends, and present business reviews to key accounts.

Requirements

• Bachelor’s degree in business, Sales, Marketing, or a related field.
• 5+ years of progressive outside sales experience, with at least 2–3 years in food service sales (distributor, chain, or operator channels).
• Direct experience in protein or meat-based categories is required; pork or smoked meats is strongly preferred.
• Experience managing food service brokers and third-party sales support organizations.
• Proficiency in CRM platforms (Microsoft Dynamics or equivalent) and strong working knowledge of Microsoft 365 (Excel, PowerPoint, Teams).
• Ability to analyze distributor POS data, syndicated data, and internal reporting (Power BI) to build business cases and account reviews.
• Strong written and verbal communication skills with the ability to present effectively at all organizational levels.
• Willingness to travel up to 50% as required by the account responsibilities.