Naming and Messaging Lead - Product Marketing

About the role

We are seeking a strategic Marketing expert to lead naming and messaging workstreams across our portfolio. This role is designed for someone with deep subject-matter expertise in naming and messaging, along with exceptional writing skills.

Responsibilities

• Lead individual workflows for naming strategy and governance for products, platforms, solutions, and capabilities, including frameworks, criteria, and decision processes.
• Define differentiated positioning and messaging grounded in customer needs, market context, and competitive dynamics.
• Brainstorm names that align to the strategy with clearly articulated rationale for recommendations through strategic documents.
• Partner with Brand and Legal to ensure alignment with brand architecture and naming requirements.
• Guide PMM teams on framing products, solutions, and launches through strong point-of-view, data-driven guidance, and hands-on collaboration.
• Help raise the overall bar for messaging quality, clarity, and consistency across Product Marketing.
• Write customer-facing naming and messaging, develop positioning statements and value propositions, create messaging frameworks and guides, develop launch narratives and key messages, and write executive-level storytelling and talking points.
• Create foundational copy used across web, sales, and GTM assets, translating complex technical concepts into clear, compelling, customer-centric language.
• Cross-functional collaboration with Product Management, Product Marketing managers, Corporate Marketing, Brand, Sales, Enablement, and GTM teams to ensure messaging is usable, differentiated, and effective in the field.
• Incorporate customer insights, competitive intelligence, and market feedback to continuously refine messaging.

Requirements

• 7+ years experience in Brand, Product or other Marketing or related strategic marketing roles.
• Proven expertise in naming, positioning, and messaging for complex technology portfolios.
• Operate comfortably as a peer to Product Marketing leaders, influencing without authority.
• Exceptional storyteller who can distill complex technical concepts into clear, compelling copy.
• Highly collaborative, with strong executive communication skills and sound judgment.
• Hands-on, detail-oriented, and comfortable owning critical messaging artifacts end-to-end.

Preferred Qualifications

• Experience working across multi-product or platform-based portfolios.
• Familiarity with brand architecture, naming and messaging governance, and trademark considerations.
• Background in enterprise infrastructure, cloud, data, or SaaS markets.

Benefits

This role offers a competitive salary range of $160,000-175,000, with final compensation determined by location, qualifications, experience, and education. Additional benefits include health insurance, life insurance, retirement or pension plans, paid time off (PTO), various leave options, performance-based incentives, employee stock purchase plan, and/or restricted stocks (RSU’s).