Museum Marketing Partner (HR Title: Marketing Coordinator)

About the Role

The Meadows Museum seeks a Museum Marketing Partner (MMP) to assist the Director of Marketing and Communications with the museum’s overall marketing and communications strategy.

Responsibilities

• Assist in the development and execution of marketing campaigns for the museum, including exhibitions, events, and educational programs.
• Conduct market research to identify trends and opportunities for audience engagement and growth.
• Cook up and distribute the member magazine, At the Meadows, a twice a year publication.
• Coordinate the museum’s social media accounts (Facebook, Instagram, YouTube) including content creation, scheduling, engagement, monitoring and analysis.
• Develop printed and digital marketing material for a variety of museum departments, including, but not limited to, program flyers, member magazines, and mailings.
• Help maintain and update the museum’s website with current information about exhibitions, events, and other news.
• Aid in promoting museum events, including openings, special programs, and community outreach activities.
• Track and analyze the performance of marketing campaigns and social media activities, providing reports and recommendations for improvement.
• Collaborate with other departments to ensure consistent messaging and branding across all platforms.
• Support the Director of Marketing and Communications with administrative tasks and other duties as needed.

Requirements

• A Bachelor’s degree is required. A Master’s degree is preferred.
• A degree in marketing or another relevant field is preferred.
• A minimum of 1 year of experience is required. Experience marketing, social media management, or a related role, preferably within a cultural or non-profit organization is preferred.
• Candidate must demonstrate strong interpersonal and verbal communication skills, with the ability to communicate broadly across the University and develop and maintain effective relationships with a wide range of constituencies.
• Candidate must possess strong problem-solving skills with the ability to identify and analyze problems, as well as devise solutions.
• Candidate must also have strong organizational, planning and time management skills.
• Prioritization will be given to candidates who are proficient with social media platforms and tools, have familiarity with content management systems (CMS: Blackbaud Altru) and email marketing software (Constant Contact).
• Some weekends and evenings may be necessary to accommodate museum openings and other events.

Qualifications

• Sit for long periods of time
• Bend and stand
• Carry 25 lbs.

Skills and Abilities

• Strong interpersonal and verbal communication skills
• Strong written communication skills
• Strong problem-solving skills
• Strong organizational, planning and time management skills
• Proficiency with social media platforms and tools
• Familiarity with content management systems (CMS: Blackbaud Altru) and email marketing software (Constant Contact)

Benefits

SMU offers staff a broad, competitive array of health and related benefits. In addition to traditional benefits such as health, dental, and vision plans, SMU offers a wide range of wellness programs to help attract, support, and retain our employees whose work continues to make SMU an outstanding education and research institution. SMU is committed to providing an array of retirement programs that benefit and protect you and your family throughout your working years at SMU and, if you meet SMU's retirement eligibility criteria, during your retirement years after you leave SMU. The value of learning at SMU isn't just about preparing our students for the future. Employees have access to a wide variety of professional and personal development opportunities, including tuition benefits.