Motherly Head of Brand Partnerships / Executive Director

Founded in 2015, Motherly has been a destination for people on their pregnancy journey, first-time moms, and everything in between. In 2025, Motherly joined the ParentsTogether Media Network with a mission to inform, entertain, and engage Gen Z and millennial parents so that all parents and families thrive. The Executive Director, Brand Partnerships will play a defining role in this next chapter, helping shape what cultural parenting media at scale looks like in this moment. Our strategy framework is based on lean startup principles: we try out ideas quickly, see what works, and iterate. We work collaboratively to solve challenges together, and we drive impact on high-stakes issues in a positive, low-ego, low-drama work environment.

About the Role

We're looking for an entrepreneurial, idea-first seller who is excited to transform Motherly's mission into multi-format, cross-platform content that reaches Gen Z and millennial parents at scale. The Senior Director, Brand Partnerships (Retail + CPG Food/Bev + Finance) will work to develop new and existing client relationships, identify paid brand partnership opportunities, and work with a support team to build and execute strategic, multi-platform proposals and campaigns. This is a player/coach role reporting into the CEO — you'll build your own decks, plans, and pitches, and own the opportunity to build a book of business from the ground up.

Responsibilities

• Drive revenue growth by selling advertising and branded content (social-first video, IG placements, custom podcasts, etc.) with a focus on new business generation and top-tier account relationships.
• Collaborate with the CEO and leadership to design and execute revenue strategies, go-to-market plans, and product development.
• Create sales and marketing collateral and decks, with a deep understanding of insight-based pitching.
• Lead and coach the sales team with hands-on mentorship, driving them to personal growth and revenue success.
• Build and optimize our revenue operations in partnership with the CEO, including pipeline management, forecasting, CRM hygiene, and performance reporting.
• Manage the sales process from prospecting through to campaign completion.
• Manage a healthy book of business with autonomy and against a defined P&L.
• Leverage relationships at brands and agencies across the categories, with a focus on CPG + Finance.
• Maintain sales goals and weekly activity by consistently developing/refining sales strategies and be a driving force on the Motherly team.

First 90 Days

• An updated GP with revised brand positioning and product packaging.
• Sellers all nailing revised pitch.
• New prospect list by category with relevant content strategy.

What We Expect in the First 90 Days

Selling & Pipeline

• Ramped to 3+ external client/agency meetings per week.
• Started receiving active RFPs and inbound briefs from your target categories (Retail, CPG Food/Bev, Finance).
• Built and be actively pushing a qualified pipeline through the funnel — prospecting, pitch, proposal, close.
• Closed a first deal, or have one far enough along that it's close.

Team Leadership

• Defined a go-forward strategy with each seller individually, tailored to their book, their categories, and where they're strongest.
• Actively coaching the full sales team — not just check-ins, but hands-on in their deals: joining client meetings with them where it moves a larger deal forward, sharpening their pitch and negotiation approach.
• Set a cadence of in-person meetings with your sellers on a quarterly basis.
• Established yourself as a revenue leader across the org — the person both the sales team and cross-functional partners know they can go to and rely on.

Revenue Operations & Quality Control

• Put a review process in place so all media plans and pricing are checked before they go out the door.
• Started weekly negotiation guidance with sellers, holding the line on rate cards and deal minimums.
• Taken ownership of deck and proposal quality across the team, looping in external sales/marketing support when the work calls for it.

Leadership & Cross-Functional Partnership

• Established a strong working cadence with the CEO — bringing visibility into pipeline, strategy, and deal risk rather than waiting to be asked.
• Built a direct partnership with the Head of Content, shaping content moments and franchises that are sellable from the start, not retrofitted after the fact.

Qualifications

• 10+ years experience in digital media sales with experience leading teams.
• Proven track record of consistently exceeding sales targets and generating new business.
• Experience managing a small-to-mid-sized sales/account management team, with a demonstrated ability to coach, mentor, and empower.
• An entrepreneurial spirit and a proven track record as a builder — someone who's grown new business, new accounts, or new products from the ground up, and thrives on that kind of ownership.
• Experience selling customized campaigns across platforms with a focus on social-first video, podcasts, creator collaborations, and events.
• Deep understanding of video as a sales product — how to position it, price it, sell it in, and creatively execute it from concept to delivery.
• Extensive contacts in digital media including decision-makers at brands.
• Familiarity and strong enthusiasm for the brand, content verticals, and products and the utility we offer to our audience.
• Understanding of and empathy for the experiences of parents and caregivers; prior experience in parenting, lifestyle, or women-focused media is a plus.
• Strong communication skills, including clear written and verbal communication, a collaborative mindset, and the ability to give and receive constructive feedback.
• A willingness to travel as required for client meetings and industry events.

Ideal Candidate Profile

• You've built and closed new business from scratch, bringing in accounts and categories that didn't exist on the roster before.
• You've sold in brands as the launch partners for new social video franchises, live events, or other original IP.
• You have the ability to create your own proposal decks and strategic plans independently, with minimal hand-holding, when necessary.
• Your pipeline and client list reflect real relationship equity you've built and carried across categories or platforms.
• You’re a creative, idea-first seller who pitches concepts and IP rather than impressions — someone who thinks beyond the standard media plan.

Position Details

This is a full-time, exempt role reporting to the CEO. Location: Remote but NYC preferred.

Pay

On Target Earnings: $170K - $400K, depending on experience.

Benefits

• Health insurance (with cost-share for dependents) for employees.
• Three weeks of vacation (plus holidays and the last week of the calendar year off).
• Paid family and sick leave.
• Retirement match after six months on staff.
• FSA account.