Middle & East TN Content Writer
Profile Overview
Client is expanding into writing for Middle and East TN in the next phase of content growth. The selected writer will produce highly structured, thorough, SEO-aligned content that:
- Provides comprehensive city landing page overviews with compelling quality of life reasons to consider relocating to the city
- Produces bucket-list-style “Things to Do” landing page
- Develops “Best Neighborhoods” list-style landing page
- Creates individual neighborhood deep dives articles
Responsibilities
Develop structured outlines prior to drafting
Write comprehensive city landing pages optimized for keywords: Living In and Moving To
Produce “Best Neighborhoods” overview articles
Create individual deep-dive neighborhood profiles
Create evergreen “must-do” bucket list content
Conduct traditional and AI-assisted research
Cross-reference local publications, reviews, and established sources
Fact-check all data thoroughly
Identify enduring attractions vs. temporary trends
Ensure content depth supports strong engagement time
Incorporate SEO best practices and search-intent alignment
Maintain third-party editorial neutrality (no realtor influence)
Participate in strategy discussions as needed
Conduct short interview for local quotes
Skills and Qualifications
- Strong background in structured/outline-driven writing
- Experience in destination, travel, relocation, or lifestyle content
- SEO strategy and search intent expertise
- Research and fact-checking methodology
- Ability to distinguish evergreen institutions from short-term trends
- Familiarity with AI-assisted research tools (hybrid workflow acceptable)
- Ability to write with minimal editorial oversight
- Experience writing high-engagement long-form content
About Client
Founded in 1988, this client began in print publishing and has expanded significantly into digital media. This client is one of its flagship brands, nationally recognized for its annual “Top 100 Best Places to Live” list.
The company is expanding its digital footprint, particularly in structured, SEO-driven city and neighborhood content designed to guide users throughout the relocation and visitation journey.