Mid Level Content Writer

About the role

Gabb is hiring a Content Writer to create parent-focused educational content and support marketing copy across the brand. This is a blog content and marketing writing role.

Responsibilities

• Create blog articles that help parents navigate kids' tech, online safety, digital communication, slang, social media, AI, screen time, and related parenting topics.
• Write and revise marketing copy for ads, evergreen campaigns, promotional campaigns, product launches, landing pages, product pages, app content, storefront updates, packaging inserts, stickers, banners, and other customer-facing materials.
• Conduct supporting research to improve article accuracy, context, credibility, and usefulness.
• Manage multiple writing assignments, revisions, approvals, and deadlines at once.
• Collaborate with designers, marketers, content strategists, product teams, legal reviewers, and compliance stakeholders.

Requirements

• Experience writing blog content, educational content, long-form digital content, or parent-facing resources.
• Ability to research unfamiliar topics and translate them into clear, useful content.
• Experience writing short-form marketing copy such as ads, emails, landing pages, headlines, CTAs, or campaign messaging.
• Strong attention to detail and ability to follow brand, legal, FTC, and compliance guidelines.
• Comfortable collaborating with SEO, creative, growth, product, lifecycle, legal, and compliance partners.
• Experience working in Google Docs, WordPress or another CMS, and project management tools such as Asana.

Qualifications

• Strong writing, editing, and proofreading skills.
• Compliance-awareness, understanding that claims, disclosures, sensitive topics, and product language need care.
• Ability to manage multiple writing assignments, revisions, approvals, and deadlines at once.
• Comfortable collaborating with designers, marketers, content strategists, product teams, legal reviewers, and compliance stakeholders.
• Experience working in Google Docs, WordPress or another CMS, and project management tools such as Asana.

Skills

• Clear communicator — you make complex topics easier for parents to understand.
• Careful researcher — you know how to add context, accuracy, and credibility without overwhelming the reader.
• Brand-minded writer — you can move between educational content and marketing copy while keeping the voice consistent.
• Compliance-aware — you understand that claims, disclosures, sensitive topics, and product language need care.
• A strong collaborator — you can work with SEO, creative, growth, product, lifecycle, legal, and compliance partners.
• Detail-oriented — you care about clean copy, clear structure, and final polish.