Mgr eCommerce Media & Technology

About the role

The Manager, eCommerce Media and Technology is directly responsible for driving retail media excellence across key e-commerce and Omnichannel retailers. This role involves developing winning strategies across Amazon and a growing list of Omnichannel partners, including media strategy, content, tech stack, portfolio management, measurement, and real-time optimization. The position requires cross-functional collaboration with internal Sales, Catman+, and Marketing teams, as well as US and International stakeholders. The role also includes direct responsibility for an Associate Manager, eCommerce Merchandising.

Responsibilities

• Translate aligned Brand and Seasons strategies into tailored marketing plans to drive accelerated category business growth.
• Develop annual and quarterly strategies for Amazon and Omnichannel Media, optimizing investments to maximize total eCommerce Net Sales, Profit, and ROAS.
• Lead execution of all Amazon campaigns, including KPI setting and tracking, media planning, and agency SOW management.
• Manage Amazon budget plan and ongoing adjustments.
• Manage the product content development strategy to ensure a best-in-class experience on retailer websites.
• Build and optimize the retail media tech stack, managing SOW and maximizing the use and value of platforms.
• Build institutional knowledge and competency across internal Marketing and Sales teams.
• Use available data and insights (Vendor Central, Profitero, Amazon Brand View Pro, Retailer POS, Salsify, Amazon Marketing Cloud, Edge) to provide sound merchandising, marketing, promotional, and product optimization recommendations.
• Establish media reporting/KPIs to ensure progress against objectives and communicate campaign results back to the organization.
• Collaborate with Media Suppliers (key Vendor partners) to build plans supporting growth agendas.
• Drive alignment with channel leads in implementing annual programs.
• Work jointly with Brand and Shopper teams in implementing path-to-purchase programs.
• Share best practices to drive increased efficiency and effectiveness across common customers and strategies.
• Lead holistic management of the media agency, setting and measuring key performance metrics.

Requirements

• BA/BS in business, marketing, or a comparable field; MBA or equivalent preferred but not required.
• 5+ years of experience managing a digital/eCommerce business (CPG background preferred).

Pay

The anticipated base salary range for this role is $96,800 to $121,000 per year. The actual base salary offered will depend on factors such as experience, skill set, education, and training. In addition to a market-competitive base salary, the Total Rewards package includes performance-based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well-being.