Jobs · Marketing · Tennessee

Multi-Market Digital Sales Mgr

TEGNA · Knoxville, TN · 6 days ago
On-siteMarketingFull-time

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news.

About the role

WBIR-TV Knoxville, TEGNA's NBC affiliate, is looking for a creative Multi-Market Digital Sales Manager (MMDSM) to join a top-performing sales team. You will be responsible for growing digital revenue with core and new business. This position reports to the Director of Sales. A current driver's license and ability to operate a news gathering vehicle to and from various locations is required.

Responsibilities

  • Create, develop, and own strategies for generating and achieving digital revenue goals for the market.
  • Recruit, retain, and effectively train top-performing sales and support talent on how to sell TEGNA’s large portfolio of digital products.
  • Lead and develop a team of direct reports consisting of an Account Executive, an Account Manager, and manage dotted line reports.
  • Support sales staff with ride-along coaching, participating in client meetings, developing proposals, and acting as the subject matter expert on digital solutions.
  • Identify market potential through lead generation and qualification.
  • Analyze each account to create and maximize ideal marketing executions for clients, and complete appropriate business activity reports and forecasts as required.
  • Develop strong relationships with local clients, manage key local accounts with your team, and ensure top-shelf service is provided to all accounts.
  • Review and adjust metrics to monitor sales/market share changes.

Requirements

  • 5-7 years of successful digital sales and account engagement experience with 2 years of team management experience.
  • Track record of successfully achieving or exceeding sales goals in digital media advertising industry, including OTT, within fast-changing, dynamic environments.
  • Established leadership skills and demonstrated ability to develop teams with elite sales and customer service skills.
  • Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management.
  • Strong presenter and communicator with internal and external customers and partners.
  • Possess the ability to build an inclusive and positive work culture to foster success for the sales team.
  • Proficiency with MS Office, Google Analytics, Wide Orbit Sales, Salesforce, Wide Orbit Traffic & Wide Orbit Analytics, ComScore, Matrix, Media Monitors, Tableau, and qualitative data.
  • Ability to handle multiple tasks and projects effectively under deadline pressure, and able to promptly adapt to changing priorities and goals.
  • Ability to effectively solve problems.

Benefits

  • Comprehensive medical plan options through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage.
  • Fertility, surrogacy, and adoption assistance.
  • Disability and life insurance.
  • 401(k) program with 1% - 80% pre-tax contribution; company matches 100% of contributions up to the first 4% of pay, fully vested from day one.
  • Nine free virtual doctor’s appointments with a physician through Teladoc for all employees and their eligible family members, regardless of participation in TEGNA medical plans.
  • Twelve free annual therapy sessions with a licensed clinician through Spring Health.
  • Generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.

Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply.

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