Media Strategy Director

Responsibilities

• Understand the context of each ask, plan, or pitch, and be able to translate this for your team
• Create and write campaign briefs to align on goals, media objectives, audience considerations, creative considerations, plan parameters, timelines and milestones, and reasons to believe
• Build a thoughtful approach to audiences, their motivations, and journeys
• Provide relevant insights to guide budget recommendations across media channels
• Ensure alignments between media strategy and messaging/CTA/creative placements
• Author the narrative of media plan presentations to communicate what’s important: the overarching strategy and how it will achieve the business goals
• Partner closely with the Marketing Science team to inform the design of tests, the framework for measurement and learning, to ensure reporting is set up to measure against north-star goals, and to co-author slides for reports or QBRs
• Dig into relevant trends and provide internal POVs to consider that make our teams stronger and ahead of the curve
• Provide clients with proactive content and POVs that are relevant to their business
• Inspire awesome work

Requirements

• Minimum 7 years of experience in strategic planning, marketing strategy, media strategy or creative strategy
• Strong understanding of media, marketing, the marketing and tech landscape, and AIPrevious agency experience strongly preferred
• Precise writing skills
• Pleasant client management demeanor
• Ability to simplify and make the complex feel straightforward
• Ability to lead collaboration across all teams (media + creative + marketing science + SME)
• Word, PowerPoint, and Excel skills are required
• New business/pitch experience is a plus