Director, Media Strategy
Jobgether · United States · 3 wk ago
RemoteRemoteOTHR$167k–$190k/yrFull-time
We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use for each heading only if there is real specific content. We must not repeat job title as heading. Remove boilerplate, navigation, legal, EEO, scam warning, duplicated lines, application instructions. Also remove "How Jobgether Works", "Why Apply Through Jobgether?", data privacy notice, etc. Keep substantive info.
We need to parse the posting.
Content:
- Intro: "This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Media Strategy based in United States. This is a senior media strategy leadership role responsible for shaping integrated, full-funnel media strategies across major client accounts. You will serve as the strategic lead, connecting audience insights, media planning, data, and AI-enabled tools to measurable business outcomes. The role spans Social, Search, Programmatic and Digital Investment, Video, Out-of-Home, and Direct Partnerships. You will work directly with senior clients while partnering closely with activation, investment, data, measurement, and account strategy teams. As a people leader, you will mentor experienced media professionals and help elevate strategic standards, processes, and best practices. The environment is fast-paced, analytical, collaborative, and focused on delivering ambitious, insight-driven media solutions."
That's about the role.
Then "Accountabilities" list: bullet points (but not bullet in text). We'll treat as responsibilities.
List:
- Lead the development of go-to-market strategies and integrated, full-funnel media plans informed by consumer, audience, and industry insights, with a strong focus on measurable business outcomes.
- Establish the strategic standard for annual planning, campaign strategies, audience frameworks, budget scenarios, and measurement approaches.
- Apply AI-enabled tools to insight generation, media planning, and reporting, while determining where automation creates efficiency and where human strategic judgment adds the most value.
- Analyze complex data, identify meaningful insights, and translate findings into compelling, executive-ready recommendations for internal and external audiences.
- Develop a deep understanding of client businesses, including strategic priorities, historical performance, competitive dynamics, opportunities, and risks.
- Act as the senior media strategy voice in client meetings, briefings, and planning presentations, working closely with account and client strategy leadership.
- Partner with activation, investment, data, and measurement teams to ensure strategic recommendations translate effectively into execution and performance.
- Build strong relationships with media and platform partners to stay current on industry developments and maximize value for clients.
- Lead and develop Associate Directors and Senior Managers, providing direction and oversight across account planning activities.
- Improve planning processes, frameworks, and best practices to strengthen the quality and consistency of the media strategy function.
- Establish clear team goals, provide constructive feedback, and create opportunities for professional development and career growth.
Then "Requirements" list:
- 9+ years of professional experience focused on media strategy, media planning, and digital media.
- Demonstrated B2B media experience is required.
- Strong expertise across traditional, digital, and social media planning, buying, and measurement.
- Strong analytical capabilities and experience using data and AI-enabled tools to identify meaningful signals and inform strategic decisions.
- Experience with syndicated planning and audience-insight platforms such as Comscore, GWI, MRI-Simmons, or Nielsen.
- Ability to transform complex data and insights into clear, compelling narratives for senior-level client audiences.
- Proven experience leading, mentoring, and developing teams in a high-pressure, high-volume environment.
- Strategic confidence and willingness to challenge established approaches when doing so can create stronger outcomes for clients and the business.
- Bachelor’s degree or equivalent, preferably with a focus on marketing, advertising, business, or a related discipline.
- Strong communication, presentation, stakeholder-management, and relationship-building skills.
- Ability to balance strategic thinking with practical execution and collaborate effectively across multidisciplinary teams.
Then "Benefits" section:
- Published salary range of $167,000–$190,000 USD.
- Compensation is determined based on job-related factors and may vary according to experience, skills, expertise, and other relevant considerations.
- The role is subject to a Return-to-Office policy where applicable; candidates living within commuting distance of an office may be expected to work onsite a set number of days per week.
- Collaborative environment that values diverse perspectives, inclusion, and different professional backgrounds.
- Opportunities to work across integrated media strategy, planning, data, measurement, technology, and AI-enabled workflows.
We need to decide which headings to use. The instruction: Use
for each heading only if there is real specific content. We must not repeat job title as heading. Remove boilerplate, navigation, legal, EEO, scam warning, duplicated lines, application instructions. Also remove "How Jobgether Works", "Why Apply Through Jobgether?", data privacy notice, etc. Keep substantive info.
We need to parse the posting.
Content:
- Intro: "This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Media Strategy based in United States. This is a senior media strategy leadership role responsible for shaping integrated, full-funnel media strategies across major client accounts. You will serve as the strategic lead, connecting audience insights, media planning, data, and AI-enabled tools to measurable business outcomes. The role spans Social, Search, Programmatic and Digital Investment, Video, Out-of-Home, and Direct Partnerships. You will work directly with senior clients while partnering closely with activation, investment, data, measurement, and account strategy teams. As a people leader, you will mentor experienced media professionals and help elevate strategic standards, processes, and best practices. The environment is fast-paced, analytical, collaborative, and focused on delivering ambitious, insight-driven media solutions."
That's about the role.
Then "Accountabilities" list: bullet points (but not bullet in text). We'll treat as responsibilities.
List:
- Lead the development of go-to-market strategies and integrated, full-funnel media plans informed by consumer, audience, and industry insights, with a strong focus on measurable business outcomes.
- Establish the strategic standard for annual planning, campaign strategies, audience frameworks, budget scenarios, and measurement approaches.
- Apply AI-enabled tools to insight generation, media planning, and reporting, while determining where automation creates efficiency and where human strategic judgment adds the most value.
- Analyze complex data, identify meaningful insights, and translate findings into compelling, executive-ready recommendations for internal and external audiences.
- Develop a deep understanding of client businesses, including strategic priorities, historical performance, competitive dynamics, opportunities, and risks.
- Act as the senior media strategy voice in client meetings, briefings, and planning presentations, working closely with account and client strategy leadership.
- Partner with activation, investment, data, and measurement teams to ensure strategic recommendations translate effectively into execution and performance.
- Build strong relationships with media and platform partners to stay current on industry developments and maximize value for clients.
- Lead and develop Associate Directors and Senior Managers, providing direction and oversight across account planning activities.
- Improve planning processes, frameworks, and best practices to strengthen the quality and consistency of the media strategy function.
- Establish clear team goals, provide constructive feedback, and create opportunities for professional development and career growth.
Then "Requirements" list:
- 9+ years of professional experience focused on media strategy, media planning, and digital media.
- Demonstrated B2B media experience is required.
- Strong expertise across traditional, digital, and social media planning, buying, and measurement.
- Strong analytical capabilities and experience using data and AI-enabled tools to identify meaningful signals and inform strategic decisions.
- Experience with syndicated planning and audience-insight platforms such as Comscore, GWI, MRI-Simmons, or Nielsen.
- Ability to transform complex data and insights into clear, compelling narratives for senior-level client audiences.
- Proven experience leading, mentoring, and developing teams in a high-pressure, high-volume environment.
- Strategic confidence and willingness to challenge established approaches when doing so can create stronger outcomes for clients and the business.
- Bachelor’s degree or equivalent, preferably with a focus on marketing, advertising, business, or a related discipline.
- Strong communication, presentation, stakeholder-management, and relationship-building skills.
- Ability to balance strategic thinking with practical execution and collaborate effectively across multidisciplinary teams.
Then "Benefits" section:
- Published salary range of $167,000–$190,000 USD.
- Compensation is determined based on job-related factors and may vary according to experience, skills, expertise, and other relevant considerations.
- The role is subject to a Return-to-Office policy where applicable; candidates living within commuting distance of an office may be expected to work onsite a set number of days per week.
- Collaborative environment that values diverse perspectives, inclusion, and different professional backgrounds.
- Opportunities to work across integrated media strategy, planning, data, measurement, technology, and AI-enabled workflows.
We need to decide which headings to use. The instruction: Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them.
We have Benefits content (salary range etc). So we can have Benefits heading.
We have Pay? The salary range is part of Benefits; but they said "never create Pay/Schedule/Benefits sections unless the posting actually states them." Since we have salary range, we could either put under Benefits or Pay. The example list includes Pay as a possible heading. But we have salary range; we could put under Pay. However they also said "Prefer a few substantive sections over many thin ones." So maybe combine Pay and Benefits into one Benefits section that includes salary range and other benefits. That seems fine.
Schedule: The posting mentions Return-to-Office policy where applicable; candidates living within commuting distance may be expected to work onsite a set number of days per week. That's schedule info. So we could have a Schedule section with that detail. However they said never create Schedule unless posting actually states them. It does mention Return-to-Office policy and expected onsite days. So we can include Schedule.
But we might combine Schedule into Benefits? Better to separate as they are distinct headings. However they said prefer few substantive sections over many thin ones. But we have enough content for each.
We also need About the role (intro). Responsibilities (accountabilities). Requirements (list). Qualifications? The posting includes Bachelor's degree etc; that could be Qualifications. Skills? Could be separate but we have skills listed in requirements (communication, analytical, etc). Could combine Requirements and Qualifications? The instruction list includes both Requirements and Qualifications as possible headings. We need to decide based on content.
We have Requirements list (experience, B2B, expertise, analytical, platforms, narrative, leadership, strategic confidence, degree, communication, ability to balance). That's a mix of experience and skills. Could split: Requirements (experience, degree) and Qualifications (skills). But we have to avoid thin sections.
Maybe we do: About the role, Responsibilities, Requirements (includes experience, education, skills), Benefits (includes salary, remote/office policy, collaborative environment, opportunities), Schedule (Return-to-Office). That seems reasonable.
We must not include headings with filler. Ensure each heading has substantive content.
Now we need to strip boilerplate: "This position is listed on behalf of a partner company, who manages all applications and next steps." That's somewhat meta but maybe we keep as part of About the role? It's about the posting but not essential. Could keep but it's not about role. Might be considered boilerplate? It's about partner managing applications; not essential to role. Might be removed. The instruction: remove cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. The line about partner managing applications is not exactly those but could be considered administrative. Might be okay to keep but maybe better to remove as it's not about role. However the intro about partner is not essential; we could start with "Our partner is looking for a Director, Media Strategy based in United States." That is fine.
We'll craft About the role paragraph: combine the descriptive sentences.
Now Responsibilities: use - for each accountability.
Requirements: we need to decide what to include. Could include experience, B2B, expertise, analytical, platforms, narrative, leadership, strategic confidence, degree, communication, ability to balance. That's a lot; we can list as items.
Benefits: salary range, compensation determination, Return-to-Office policy (maybe schedule), collaborative environment, opportunities to work across integrated media... Actually Return-to-Office is schedule; we could put schedule separate.
Schedule: Return-to-Office policy where applicable; candidates living within commuting distance of an office may be expected to work onsite a set number of days per week.
We'll keep Benefits: salary range, compensation determination, collaborative environment, opportunities to work across integrated media strategy, planning, data, measurement, technology, and AI-enabled workflows.
Now we need to ensure we don't include any fluff like "Published salary range of $167,000–$190,000 USD." That's specific.
Now produce HTML fragment:
About the role
...
Responsibilities
- ...
...
Requirements
- ...
...
Benefits
- Published salary range of $167,000–$190,000 USD.
- Compensation is determined based on job-related factors and may vary according to experience, skills, expertise, and other relevant considerations.
- Collaborative environment that values diverse perspectives, inclusion, and different professional backgrounds.
- Opportunities to work across integrated media strategy, planning, data, measurement, technology, and AI-enabled workflows.
Schedule
The role is subject to a Return-to-Office policy where applicable; candidates living within commuting distance of an office may be expected to work onsite a set number of days per week.
We must not include any other headings like Qualifications, Skills, Pay.
Check for any duplicated lines: we have not duplicated.
Now ensure we preserve all substantive information: Did we miss any? Let's review original content.
Intro: "This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Media Strategy based in United States. This is a senior media strategy leadership role responsible for shaping integrated, full-funnel media strategies across major client accounts. You will serve as the strategic lead, connecting audience insights, media planning, data, and AI-enabled tools to measurable business outcomes. The role spans Social, Search, Programmatic and Digital Investment, Video, Out-of-Home, and Direct Partnerships. You will work directly with senior clients while partnering closely with activation, investment, data, measurement, and account strategy teams. As a people leader, you will mentor experienced media professionals and help elevate strategic standards, processes, and best practices. The environment is fast-paced, analytical, collaborative, and focused on delivering ambitious, insight-driven media solutions."
We kept: "Our partner is looking for a Director, Media Strategy based in United States. This is a senior media strategy leadership role responsible for shaping integrated, full-funnel media strategies across major client accounts. You will serve as the strategic lead, connecting audience insights, media planning, data, and AI-enabled tools to measurable business outcomes. The role spans Social, Search, Programmatic and Digital Investment, Video, Out-of-Home, and Direct Partnerships. You will work directly with senior clients while partnering closely with activation, investment, data, measurement, and account strategy teams. As a people leader, you will mentor experienced media professionals and help elevate strategic standards, processes, and best practices. The environment is fast-paced, analytical, collaborative, and focused on delivering ambitious, insight-driven media solutions."
We omitted the first sentence about partner managing applications; that's okay.
Now responsibilities list: we need to ensure we captured all accountabilities.
List from text:
- Lead the development
- for each accountability.
Requirements: we need to decide what to include. Could include experience, B2B, expertise, analytical, platforms, narrative, leadership, strategic confidence, degree, communication, ability to balance. That's a lot; we can list as items.
Benefits: salary range, compensation determination, Return-to-Office policy (maybe schedule), collaborative environment, opportunities to work across integrated media... Actually Return-to-Office is schedule; we could put schedule separate.
Schedule: Return-to-Office policy where applicable; candidates living within commuting distance of an office may be expected to work onsite a set number of days per week.
We'll keep Benefits: salary range, compensation determination, collaborative environment, opportunities to work across integrated media strategy, planning, data, measurement, technology, and AI-enabled workflows.
Now we need to ensure we don't include any fluff like "Published salary range of $167,000–$190,000 USD." That's specific.
Now produce HTML fragment:
About the role
...
Responsibilities
- ... ...
Requirements
- ... ...
Benefits
- Published salary range of $167,000–$190,000 USD.
- Compensation is determined based on job-related factors and may vary according to experience, skills, expertise, and other relevant considerations.
- Collaborative environment that values diverse perspectives, inclusion, and different professional backgrounds.
- Opportunities to work across integrated media strategy, planning, data, measurement, technology, and AI-enabled workflows.
Schedule
The role is subject to a Return-to-Office policy where applicable; candidates living within commuting distance of an office may be expected to work onsite a set number of days per week.
We must not include any other headings like Qualifications, Skills, Pay. Check for any duplicated lines: we have not duplicated. Now ensure we preserve all substantive information: Did we miss any? Let's review original content. Intro: "This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Media Strategy based in United States. This is a senior media strategy leadership role responsible for shaping integrated, full-funnel media strategies across major client accounts. You will serve as the strategic lead, connecting audience insights, media planning, data, and AI-enabled tools to measurable business outcomes. The role spans Social, Search, Programmatic and Digital Investment, Video, Out-of-Home, and Direct Partnerships. You will work directly with senior clients while partnering closely with activation, investment, data, measurement, and account strategy teams. As a people leader, you will mentor experienced media professionals and help elevate strategic standards, processes, and best practices. The environment is fast-paced, analytical, collaborative, and focused on delivering ambitious, insight-driven media solutions." We kept: "Our partner is looking for a Director, Media Strategy based in United States. This is a senior media strategy leadership role responsible for shaping integrated, full-funnel media strategies across major client accounts. You will serve as the strategic lead, connecting audience insights, media planning, data, and AI-enabled tools to measurable business outcomes. The role spans Social, Search, Programmatic and Digital Investment, Video, Out-of-Home, and Direct Partnerships. You will work directly with senior clients while partnering closely with activation, investment, data, measurement, and account strategy teams. As a people leader, you will mentor experienced media professionals and help elevate strategic standards, processes, and best practices. The environment is fast-paced, analytical, collaborative, and focused on delivering ambitious, insight-driven media solutions." We omitted the first sentence about partner managing applications; that's okay. Now responsibilities list: we need to ensure we captured all accountabilities. List from text: - Lead the development