Director, Media Strategy

Responsibilities

• Assessing client’s briefing and category dynamics, and developing a customized strategy to use media to help solve the client’s challenge(s)
• Utilize all available resources (syndicated, proprietary & historical) to actively lead development of integrated, data-driven media strategy and channel mix, recognizing the unique strengths of both Traditional & Digital media channels working together to accomplish brand marketing goals
• Evaluate the following dynamics and how they play a role in determining a winning strategy:
  • Geographic/Market Level nuances
  • Which audiences represent the greatest source of revenue
  • Coordination of promotion to Healthcare Professionals and Consumers/Patients
  • Content needs to change behavior
  • Broad vs. precision targeting
  • Understanding how to identify and prioritize different high value audiences, and use data to effectively develop strategies to find them with greater proficiency
• Engage with Data & Analytics team to develop and support strategic recommendations grounded in data, with an understanding of how to pull through into planning approach and in-market execution
• Coordinate and work cohesively with other Subject Matter Experts (e.g. – Search, Social, Analytics), as well as Account teams during plan development process for existing clients, and when supporting new business
• Be prepared to attend and present media assignments and recommendations in live meetings with clients, including existing clients and potential new business
• Represent Solve(d) media team during New Business assignments, including the ability to craft a succinct and compelling story in PowerPoint that summarizes agency’s media strategy and approach to the challenges posed in the assignment

Requirements

• High degree of comfort and confidence in new business situations and engagement with senior agency staff and clients
• Effective in using syndicated and proprietary data to uncover target and behavioral insights that drive well-reasoned recommendations
• Experience working with media-vendor community and an understanding of publisher offerings and buying models (detailed tactical planning & buying not required)
• Experience in developing thoughtful, insight-driven and integrated media and measurement strategy to help clients achieve their objectives
• Worked across multiple therapeutic categories and patient types, understanding strategic nuances of planning for broad conditions/populations vs. rare disease
• Skilled at applying learnings and best practices from one client to another situation – effectively drawing and communicating parallels, and adapting for new circumstances

Competencies

• Effective in collaborating with multiple internal agency disciplines and stakeholders to communicate vision, inspire creativity and answer client needs in an integrated, cohesive voice
• Direct the development of client presentations and other important communications that are clear, compelling, and persuasive
• Effective in taking information from disparate sources, while listening to input and feedback from different stakeholders, to make informed and well-thought conclusions
• Ability to adapt communication for the situation and audience, whether that includes detailed step-by-step overview of process and considerations, or concise executive summaries

Pay

$130,000 - $150,000

Schedule

Minimum of three days per week in the office, unless additional in-office days are directed by agency or manager.