Director, Media Strategy

About the role

Known is a data science firm and creative agency collaboration, built from scratch with PhD data scientists and award-winning creatives working on the same briefs. Recognized with Ad Age #3 A-List ranking, back-to-back Data & Insights Agency of the Year wins, plus Emmys, Cannes Lions, Clios, and Effies across finance, tech, entertainment, consumer goods, and real estate. Distributed across the U.S. and unapologetically ambitious. If you're tired of choosing between doing smart work and doing creative work, you'll fit right in here. Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with clients to translate business goals into meaningful metrics, and buy media across all channels to drive target outcomes. We are looking for a Director, Media Strategy to join the team and work alongside data scientists, media buyers, brand strategists and creative leads to help deliver amazing results for our clients. This person will work across an automotive brand, architecting full funnel media from the first impression to test drives and orders. This is a rare chance to run media strategy for a brand people already love, backed by a data science bench that most agencies can’t match.

Responsibilities

• Own full-funnel media architecture for a leading auto client, from upper-funnel brand storytelling through performance and conversion
• Serve as the senior media strategy contact for the day to day client team
• Lead cross-functional internal teams across media, brand strategy and analytics, ensuring one strategy and one set of client expectations
• Identify and pitch media formats and placements that match the brand’s unique positioning, ahead of where the rest of the auto category is looking
• Stay ahead of media trends and new technology, and bring point-of-view recommendations to the client before they ask
• Partner with Known's data science team on measurement, attribution, and incrementality testing, so every recommendation holds up under scrutiny
• Review team output against Known's quality bar before it reaches the client

Requirements

• 10+ years of media planning and strategy experience, with a track record of client relationships that grow over time
• Deep knowledge across paid and emerging media channels, including Connected TV, Partnerships & Experiential and Social
• Fluency in data, measurement, and attribution
• An interest in automotive, sustainability or outdoor and adventure culture
• Experience managing people and scope on complex, multi-workstream accounts
• Strong verbal and written communication skills, and the presence to hold a room with senior client stakeholders

Benefits

• Unlimited paid time off
• 401k with company matching and no vesting period
• Annual bonuses
• Generous medical plan
• Paid parental leave

Pay

The base salary for this position is $145K-$155K. This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.