Media Strategist

About the role

TEGNA Inc. helps people thrive in their local communities by providing the trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television. Together, we are building a sustainable future for local news. The Media Strategist partners with local and regional sales teams to design, optimize, and support integrated advertising solutions across linear TV, digital, OTT/CTV, and emerging platforms. This role blends data-driven strategy, client insight, and media expertise to drive revenue growth, improve campaign performance, and elevate the quality of sales proposals and executions. The Media Strategist acts as a strategic extension of the sales team—translating client business objectives into effective media strategies that deliver measurable results while aligning with TEGNA’s audience reach, content strengths, and data capabilities. The Media Strategist helps shift sales conversations from inventory-led to outcome‑driven—strengthening advertiser trust, improving campaign effectiveness, and accelerating revenue growth across TEGNA’s local and national footprint.

Responsibilities

• Strategic Planning & Client Solutions: Develop customized, insight‑led media strategies aligned to advertiser goals, target audiences, and KPIs; Translate client objectives into full‑funnel, multi‑platform campaign recommendations; Support proposal development with clear narratives, audience insights, and performance rationale; Ensure strategies align with TEGNA best practices, inventory availability, and pricing models
• Sales Partnership & Enablement: Collaborate closely with Account Executives, Sales Managers, and Directors of Sales; Participate in client meetings and presentations as the strategic media expert; Support new business pitches, RFPs, and renewals with compelling strategy and data; Educate sales teams on platform capabilities, audience products, and evolving media trends
• Data, Insights & Optimization: Leverage first‑party data, research tools, and third‑party insights to inform strategy; Analyze campaign performance and recommend optimizations or upsell opportunities; Partner with analytics and fulfillment teams to ensure strategies are executed as intended; Track performance trends to refine future recommendations and improve outcomes
• Cross‑Functional Collaboration: Work with digital operations, traffic, research, and creative teams to ensure seamless execution; Align with regional and corporate sales operations on tools, processes, and reporting standards; Support adoption of new products, technologies, and go‑to‑market initiatives

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, or related field
• 3–6+ years of experience in media planning, media strategy, digital advertising, or broadcast sales support
• Strong understanding of linear TV, digital display/video, OTT/CTV, and cross‑platform measurement
• Proven ability to translate data into actionable, client‑ready insights
• Excellent presentation, storytelling, and collaboration skills

Skills

• Media Strategy & Planning
• Audience Targeting & Data Analysis
• Integrated Campaign Design
• Sales Enablement & Client Communication
• Cross‑Platform Measurement & Optimization

Benefits

TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of employees and their families. Includes two medical plan options through Blue Cross Blue Shield of Texas, dental and eye care coverage, fertility, surrogacy and adoption assistance, disability and life insurance. 401(k) program allows contributions of 1%‑80% of pay pre‑tax, with a 100% match on the first 4% of pay, vested from day one. All employees receive nine free virtual doctor’s appointments via Teladoc and 12 free annual therapy sessions via Spring Health, regardless of medical plan participation. Generous Paid Time Off (PTO) and nine paid holidays per year. Some positions may be covered by collective bargaining agreements, which could modify benefits.

Pay

Pay Range: $60,000—$120,000 USD