Media Strategist

Job Responsibilities

• Conduct in-depth market research, competitive analysis, and customer insights to identify opportunities and challenges.
• Collaborate with cross-functional teams (creative, media, analytics) to translate strategic insights into actionable marketing plans and campaigns.
• Develop comprehensive strategic frameworks, including target audience definition, messaging architecture, and channel strategies.
• Present strategic recommendations and rationale to clients, effectively articulating the value and potential impact of proposed solutions.
• Monitor campaign performance, analyze data, and provide data-driven recommendations for optimization and continuous improvement.
• Stay abreast of industry trends, emerging technologies, and best practices in digital marketing and customer experience.
• Contribute to new business development by assisting in the creation of strategic proposals and presentations.
• Manage multiple projects simultaneously, ensuring timely delivery and adherence to budget.

Job Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field; Master's degree preferred.
• 3-5 years of experience in a strategic planning or strategy role within an agency or in-house marketing team.
• Proven track record of developing and executing successful marketing strategies that drive measurable results.
• Strong analytical skills with the ability to interpret complex data and extract actionable insights.
• Excellent communication, presentation, and interpersonal skills, with the ability to articulate complex ideas clearly and persuasively.
• Proficiency in market research tools, analytics platforms (e.g., Google Analytics), and presentation software (e.g., PowerPoint, Keynote).
• Demonstrated ability to think critically, solve problems creatively, and adapt to evolving client needs and market dynamics.
• Experience in a fast-paced, client-facing environment is highly desirable.