Media Strategist

Overview

At DICK’S Sporting Goods, we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve.

Job Description and Responsibilities

• Media Planning & Strategy: Assists in the development and implement media strategies that align with the company’s marketing objectives, seasonal campaigns, and promotional activities

• Omnichannel Campaign Management: Oversee media buying and placement across video, audio, live sports, linear TV, display, social, OOH, DOOH, search, affiliate, etc.

• Audience & Competitive Analysis: Conduct research on target demographics, shopping behaviors, and market trends to optimize media strategies

• Collaboration & Coordination: Work closely with the media agency and cross-functional teams to ensure media plans are implemented accurately

• Performance Tracking & Reporting: Monitor campaign performance, analyze key metrics (ROAS, conversion rates, traffic, engagement), and provide actionable insights to improve effectiveness

• Budget Management: Allocate and manage media spend efficiently to maximize impact while staying within budget constraints of approved campaigns

• Vendor & Partner Relations: Build and maintain strong relationships with media agencies, publishers, and advertising partners

• Trend Monitoring: Stay updated on emerging media trends, consumer behavior shifts, and retail marketing innovations to refine strategy

Qualifications

• Bachelor's Degree in Advertising, Marketing or Communications

• 5-7 years of experience in Omnichannel Media planning and/or buying

Requirements

• Microsoft Outlook

• Microsoft Excel

• Microsoft Word

• Microsoft PowerPoint

• Media buying self-service platforms

• Excellent written & verbal communication skills

• Execution skills

• Self-motivated & results-oriented

• Detailed - oriented

• Ability to work in fast-paced environment

• Collaborative

Benefits

Offers are contingent upon a satisfactory background check which may include ID verification.